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Published/Aired: 
December 2006
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Description: 

Rio at 40ºC is only cool when you mean 40 degrees above zero.

Comments (5)

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Highest Rated

sold's picture
sold
3305 Activity Scores

this work is forced too much... the copy too much nothing, just a bad joke, a game word... this don't sell the mall, don't sell Rio, don't sell.
i saw very great works from this agency... with Creative Director Fernando Campos... where is he?

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