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Woman

Agency: 
Published/Aired: 
November 2009
Description: 

I want to know what I'm fighting against.
Over 7000 rare diseases nobody sees.

Advertising Agency: Bassat Ogilvy, Barcelona, Spain
Executive Creative Directors: Camil Roca, Oscar Pla
Art Directors: Ariadna Collazos, Fabiano Oliveira
Copywriter: Manu Cárdenas
Illustrator: Marta Cerdà
Photographer: Garrigosa Studio
Postproduction: Garrigosa Studio

Comments (9)

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Highest Rated

Hiperion's picture
Hiperion
Activity Score 3138

Boring and done before

BFB's picture
BFB
Activity Score 936

Seems like the rare diseases won

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 557

looks fake... Less post more shakin the face with fat faced people...

Guest's picture
Guest

for me.. the graphic copy of the ad does not suit the image.
The image can already stand alone for this concept.

Guest's picture
Guest

yes, graphic is kinda fake ... but I like the concept. It would be better if the lady has taken an actiont fight back

Minerva Pinto's picture
Minerva Pinto
Activity Score 1394

The concept could have been executed much much better.

Guest's picture
Guest

How do they think of such stuff?

Jupiter's picture
Jupiter
Activity Score 547

no uppercut?...straight?...left hook? errr... headline is formed to make it look like a clinched fist which is fine for this one, but why change it into something else for the other two?

commenting just to gather more pencils:-)

KynK's picture
KynK
Activity Score 20

The typographic solution and the image which trying to give the message do not go together. I found it weak...

Hiperion's picture
Hiperion
Activity Score 3138

Boring and done before

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