Agency Network: 
November 2009

Print advertisment created by Ogilvy, Spain for TV3, within the category: Media.

I want to know what I'm fighting against.
Over 7000 rare diseases nobody sees.

Advertising Agency: Bassat Ogilvy, Barcelona, Spain
Executive Creative Directors: Camil Roca, Oscar Pla
Art Directors: Ariadna Collazos, Fabiano Oliveira
Copywriter: Manu Cárdenas
Illustrator: Marta Cerdà
Photographer: Garrigosa Studio
Postproduction: Garrigosa Studio

Comments (9)

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Guest's picture

The little fist is unnecessary, with the punch in the face is enough. Nice art tough.

royschellekens's picture
Activity Score 390

Client: 'I totally love the idea! But what if people don't get it?'
Account: 'We''ll put a fist in the design!'
Creatives: 'Fuck!'

Hate advertising? Make better ads.

Guest's picture

Very good arianda collazos, good art direction

Waheed's picture
Activity Score 47

very good execution & copy

Guest's picture

i would say if there HAS to be a fist, make it bigger ,,,, but then I like this one more than the one with the lady as the graphic is better !

Minerva Pinto's picture
Minerva Pinto
Activity Score 1394

In general, I feel as though the copy should be over the person there (if there at all) because it gives a bit of a confusing impression initially

mosho's picture
Activity Score 298

nice artwork :)

Mohamed El Mahdy

Guest's picture

Es un buen arte pero Craverolanis ya uso ese recurso del puño para anunciar un café. Además gano en Cannes y en más lugares....

Billoughsby's picture
Activity Score 5144

Post one and two wrote the beginning, middle and end of this story. Bingo.

That's it.