TV3 La Marató: Woman

I want to know what I'm fighting against.
Over 7000 rare diseases nobody sees.

Advertising Agency: Bassat Ogilvy, Barcelona, Spain
Executive Creative Directors: Camil Roca, Oscar Pla
Art Directors: Ariadna Collazos, Fabiano Oliveira
Copywriter: Manu Cárdenas
Illustrator: Marta Cerdà
Photographer: Garrigosa Studio
Postproduction: Garrigosa Studio
Published: November 2009


BFB's picture
938 pencils

Seems like the rare diseases won

JustinCarrasquillo's picture
563 pencils

looks fake... Less post more shakin the face with fat faced people...

Guest's picture

for me.. the graphic copy of the ad does not suit the image.
The image can already stand alone for this concept.

Guest's picture

yes, graphic is kinda fake ... but I like the concept. It would be better if the lady has taken an actiont fight back

Minerva Pinto's picture
Minerva Pinto
1394 pencils

The concept could have been executed much much better.

Guest's picture

How do they think of such stuff?

Jupiter's picture
547 pencils

no uppercut?...straight?...left hook? errr... headline is formed to make it look like a clinched fist which is fine for this one, but why change it into something else for the other two?

commenting just to gather more pencils:-)

KynK's picture
20 pencils

The typographic solution and the image which trying to give the message do not go together. I found it weak...

Hiperion's picture
3138 pencils

Boring and done before

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