TV3 La Marató: Man

I want to know what I'm fighting against.
Over 7000 rare diseases nobody sees.

Advertising Agency: Bassat Ogilvy, Barcelona, Spain
Executive Creative Directors: Camil Roca, Oscar Pla
Art Directors: Ariadna Collazos, Fabiano Oliveira
Copywriter: Manu Cárdenas
Illustrator: Marta Cerdà
Photographer: Garrigosa Studio
Postproduction: Garrigosa Studio
Published: November 2009


Guest's picture

The little fist is unnecessary, with the punch in the face is enough. Nice art tough.

royschellekens's picture
390 pencils

Client: 'I totally love the idea! But what if people don't get it?'
Account: 'We''ll put a fist in the design!'
Creatives: 'Fuck!'

Hate advertising? Make better ads.

Guest's picture

Very good arianda collazos, good art direction

Waheed's picture
47 pencils

very good execution & copy

Guest's picture

i would say if there HAS to be a fist, make it bigger ,,,, but then I like this one more than the one with the lady as the graphic is better !

Minerva Pinto's picture
Minerva Pinto
1394 pencils

In general, I feel as though the copy should be over the person there (if there at all) because it gives a bit of a confusing impression initially

mosho's picture
298 pencils

nice artwork :)

Guest's picture

Es un buen arte pero Craverolanis ya uso ese recurso del puño para anunciar un café. Además gano en Cannes y en más lugares....

Billoughsby's picture
5124 pencils

Post one and two wrote the beginning, middle and end of this story. Bingo.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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