TV3 / America's Next Top Model: Dog, 3

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Art Directors: Mick Stalker
Copywriters: Mick Stalker
Photographer: Mat Baker
Retoucher: Carl Baker
Producer: Nigel Sutton


KbxAdz's picture
934 pencils

lulz anorexia

You Are What You Expect

Arkadiusz's picture
1278 pencils

OK, I understand the joke, but what they actually want to say and for whom?

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

sirvan's picture
29870 pencils

These are great... I mean, grate.


"I love some things, and don't love some other things."

Guest's picture

Diet coke?

quite an usual idea, hun?

Blashyrkh's picture
32884 pencils
Guest's picture

Funny for a light product, maybe.
But this print is saying "To be a top model, you have to be anorexic or really really skinny".
Bad bad bad message, guys.

Guest's picture

Diet Coke, Amora Light....
So done....

alexander_bickov's picture
3283 pencils

Cool ultra thin idea using

bayron1989's picture

I like this idea, but I dont love promote the anorexic with this style of advertisement. BUT I LOVE IT, IT'S GOOD, VERY GOOD.

Guest's picture

OH for fucks sake. If I see another idea 'so skinny you'll fall through something thin' idea again, I'm gonna puke. Nick Worthington! I expected better from you.

Neatonido's picture
78 pencils

Done. I knew this looked familiar. The Phillips Ultra Thin TV spot is in the new CMYK, right by my Blitz Ad.

Olafski001's picture
1193 pencils

done as ambient by tbwa/paris a few years back
for a low fat product
way better than this

Peterrr's picture
108 pencils

Done thousands of time, by the way time time ago, Pepsi Light... just check...:

Guest's picture

Oh yeah - them pepsi ads are really good. Not.

Guest's picture

That's a good idea. well done

Guest's picture

Very very good!

Guest's picture

For the millionth time, doing something three times does NOT make it an ad campaign.

Arkadiusz's picture
1278 pencils

for slimfast it was a much much better idea

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

just write's picture
just write
653 pencils

this is done to death for laptops man.. anyways like all this is also it's funny

Guest's picture

I can't lie. I like this. Although America's Next Top Model would never run this. It's very offensive on some level.

busyb's picture
117 pencils

slim fast did it too.

also, models don't look anorexic any more.

Guest's picture

Yes it has been done a lot.

Slimfast and Diet Pepsi has done prison bars too.

But the drain/grate has been done heaps before too.

1.Slimfast print - using a grate - - hat on top.
2.Diet Coke ambient - using a grate - - warning sign placed on drain.
3. Pepsi Light print - using a grate - 4 traffic cones around it.
4. Pepsi Light print (again) - using a grate - hand holding it.
5. Corned beef print -using a grate - a handbag on top with hand holding onto it.

You can find them all at

Guest's picture

copy ad of LCD

joelapompe's picture
3743 pencils

It's been done a lot!!! I agree, the slim fast and Pepsi Light are known by everyone working in adv, aren't they???

Guest's picture

whoever comes are the right people
whatever happens is the only thing that could have.
whenever it starts is the right time.
What.. it's over it's, over.:))

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