TV3 / America's Next Top Model: Dog, 2

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Art Directors: Mick Stalker
Copywriters: Mick Stalker
Photographer: Mat Baker
Retoucher: Carl Baker
Producer: Nigel Sutton

16 comments

Guest's picture
Guest

i think i would've extended this campaign a little more. maybe you see the dog on the lead but you can't see the model because she's standing behind a pole/tree.

just off the top of my head, so can't think of a third yet.

My_friend_Goo's picture
My_friend_Goo
289 pencils

LOL

Oussama Black Knight's picture
Oussama Black Knight
98 pencils

Tooo Funny, but it works

Inspiration exists, but it has to find us working

Arkadiusz's picture
Arkadiusz
1278 pencils

OK, I understand the joke, but what they actually want to say and for whom?

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Lucy80's picture
Lucy80
77 pencils

very very funny!

Guest's picture
Guest

very very done a million times already. boehoe.

Peterrr's picture
Peterrr
108 pencils

Done thousands of time, by the way time time ago, Pepsi Light... just check...:

http://www.funnymos.com/funny-pictures/guerilla/slimfast.jpg

http://www.funnymos.com/funny-pictures/guerilla/slimpepsi.jpg

Lucy80's picture
Lucy80
77 pencils

you are right! I didn't know these ad but...seem the same.

beingofageoldgrace's picture
beingofageoldgrace
342 pencils

nice, but a 3 times the same idea!!!
start thinking

Hellas's picture
Hellas
1172 pencils

This is NOT a good ad because
1. I took me like 5 seconds to realize that the dog is not drinking salt water out of a straw (maybe i'm dumb, but so is 80% of the population when it comes to catchy ads)
2. The target (those that watch america's next top model) are women that want to look/be like those models! Making fun of them in that way will not appeal to them, they will either a) hate the ad for being mean to their idols or b) agree that too skinny is bad and not watch the. % show anyways
3.The pink leash almost blends in with the wood...make the pink brighter and tone down the surroundings
4.Has been done

"I don't live in Greece, Greece lives in me..."

Hellas's picture
Hellas
1172 pencils

This is NOT a good ad because
1. I took me like 5 seconds to realize that the dog is not drinking salt water out of a straw (maybe i'm dumb, but so is 80% of the population when it comes to catchy ads)
2. The target (those that watch america's next top model) are women that want to look/be like those models! Making fun of them in that way will not appeal to them, they will either a) hate the ad for being mean to their idols or b) agree that too skinny is bad and not watch the. % show anyways
3.The pink leash almost blends in with the wood...make the pink brighter and tone down the surroundings
4.Has been done

"I don't live in Greece, Greece lives in me..."

Hellas's picture
Hellas
1172 pencils

This is NOT a good ad because
1. I took me like 5 seconds to realize that the dog is not drinking salt water out of a straw (maybe i'm dumb, but so is 80% of the population when it comes to catchy ads)
2. The target (those that watch america's next top model) are women that want to look/be like those models! Making fun of them in that way will not appeal to them, they will either a) hate the ad for being mean to their idols or b) agree that too skinny is bad and not watch the. % show anyways
3.The pink leash almost blends in with the wood...make the pink brighter and tone down the surroundings
4.Has been done

"I don't live in Greece, Greece lives in me..."

Hellas's picture
Hellas
1172 pencils

This is NOT a good ad because
1. I took me like 5 seconds to realize that the dog is not drinking salt water out of a straw (maybe i'm dumb, but so is 80% of the population when it comes to catchy ads)
2. The target (those that watch america's next top model) are women that want to look/be like those models! Making fun of them in that way will not appeal to them, they will either a) hate the ad for being mean to their idols or b) agree that too skinny is bad and not watch the. % show anyways
3.The pink leash almost blends in with the wood...make the pink brighter and tone down the surroundings
4.Has been done

"I don't live in Greece, Greece lives in me..."

Chopper's picture
Chopper
1015 pencils

Agree.

Guest's picture
Guest

hackneyed idea

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