This edible DM piece was sent to media planners and buyers before lunchtime to encourage them to book advertising space in TV2's Sunday Premier Movies. The DM piece generated unprecedented enquiries to the sales team, 100% of ad space in this property and 90% recall of the DM.
Agency: Saatchi&Saatchi, Auckland
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15 Comments
And an other stolen idea. Ok ,first the photoshopped version sirculated on the internet and now its made for real. Funny idea, but Saatchi&Saatchi be creative please.
You know, as much as it is a stolen idea from the internet, it's quite amazing how they managed to sell it to their client, or that Pixar would actually allow this.
Anyway,
I can imagine kids being traumatised when they see nemo being eaten though. hehehehe
Need i say more:
http://carverscompanion.com/Ezine/Vol9Issue1/CCA/Singleanimal/22.smith...
http://www.20minutestolessstress.com/nemo%20sushi.jpg
Every time I go out for sushi, the first thing out of my mouth is, "I'm gonna eat me some Nemo!"
So...hack work? simple and straightforward? easily connects because we've all thought/said/seen it?
I guess their results really speak for themselves.
As usual, you're shoving your unsolicited opinion once again. Hohum. Get to work! Your agency isn't paying you to keep looking here!
As usual, those with personal attacks are those who post anonymously.
You do notice that what you typed can be applied to yourself right?
Duh...think before you post. Another wanderer, you are.
ditto back
This was sent out to media planners and buyers to encourage them to book advertising space.
It's actually an edible, for inside industry interest. not like the two examples given above which are consumer.
I’m curious ( .nl not verified ) what would you have done differently?
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i wouldn't kill and serve the hero of the movie, that's for sure.
though it is funny. :)
what ad space are they trying to sell?
nice idea...now can some1 tell me where this is "stolen" from?
http://www.google.com/search?q=found_nemo.jpg
no comment..
so who is the client here, japanese restaurant or pixar? tell me this ad was made long time ago, even the dvd came out long long time ago, so whats the point of this?
it's a nice DM piece.. and it's edible.. that's something.
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I agree with not killing the hero, it lacks substance and logic. Though it is fun, try sending it to the children who were going to see the movie, think that would work? Advertising is about subtle incinuation - nudging towards our clients products or services, does anyone think this says "Our movie will be the death of ..." Fill in the blank, maybe "...your advertising budget", but that wouldn't sell. Fun, yes. Effective, I'm sure. Good advertising? ...
As for the person who said "MADE in the USA"'s comment, it doesn't matter if this was edible and the others weren't. If I take the CANNES Grand Prix winning LEGO ad but put in a pyarmid and change the ocean to sand, it still wasn't mine and I still ripped it off. I have no idea which came frist in this case, the chicken or the egg, but stealing is exactly that. Sorry.
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brandon
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brandon
www.brandonknowlden.com