TUS Haltern: Lake
There’s a lake in Haltern. Made from our opponents' tears.
The soccer club's name is TUS Haltern. The variation „Tu's Haltern“ means „Go for it, Haltern“.
Advertising Agency: Scholz&Friends NRW, Germany
Creative Director: Niels Alzen
Art Directors: Christof Deutscher, Mario Zaradic
Copywriters: Florian Schneider, Annika Hüllebrand, Grischa Mentgen
Photographer: Carsten Sander
Account: Janine Hardich, Raphael Brinkert
Postproduction: Postroom
Published: August 2009








Comments
love that campaign. visuals are great. colors, drops (rain/sweat, whatever) and dirt makes it very easy to picture a hard and thus great game. and the lines are very well fit, just as a fan can say.
I really like the lines...
I agree...the campaign is very good. These pictures are awesome, I like very much the rain, feels like a continuous drama. Good.
Nice Art !!!, the idea it`s not that creative (i think i´ve seen this before, let me get back to you on that one) but it works.
This is the weakest. But all campaign works.
A really serious visual with a very funny copy....ha ha ....like it..both the visual and copy:)
tanvir
nicely taken ahead, great campaign. great lines (except minor hiccups). great execution - overall thumbs up.
Done. Just another football campaign. Generic headlines. Nice photos, though.