Turtle Wax: Reflection, 3

Advertising Agency: Disobedient, Boston, USA
Creative Director / Art Director: Néstor Fuentes
Copywriter: Mónica Grafals
Photographer: Cristóbal Rivera
Published: October 2008

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30 comments

Mansoor Bhatti's picture
Mansoor Bhatti
171 pencils

Very Well But I guess Its Been Done

TC Niff

ivan's picture
ivan

I haven't seen it done this way yet. Surely mirror images has been used a million times.

Ivan Raszl, admin of AotW

phildesignart's picture
phildesignart
247 pencils

The only one I could find was this and really it isn't the same. I think these feel more product driven. I like this one best for the copy line at the bottom of the bottle. I would imagine this one would help sell the campaign.

http://adsoftheworld.com/media/print/kiwi_kwix_wax_ceiling?size=_original

Guest's picture
Guest

GOOOOOOOD

Guest's picture
Guest

sorry, done.

Guest's picture
Guest

Excellent.

For comments claiming the idea has been done, please provide a link to the work or at least cite one example.

Edwina's picture
Edwina
148 pencils
TRICKY's picture
TRICKY
3935 pencils

Image and video hosting by TinyPic

The man who stops advertising to save money is like the man who stops the clock to save time

everartz's picture
everartz
7611 pencils

good comment richard... oh by the way the ad sucks!
--
Everartz

| Everartz |

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

I see nothing new here. A reflection is a reflection. BFD.

jsantanaxp's picture
jsantanaxp
397 pencils

after 8 months
hehe

-------------------------------------------
http://comunique9.blogspot.com

Bundy Agency's picture
Bundy Agency
597 pencils

Im a really big fan of these, not sure why people are saying its been done,

thirty6chambers's picture
thirty6chambers
1464 pencils

because they've provided links for proof you moron.

Bundy Agency's picture
Bundy Agency
597 pencils

Links of proof that people have used reflection before, well fuck me we should let the rest of the ad world know that the mirrored style has been discontinued and not to use it in any ad again.

how do you feel about drop shadows?

®'s picture
®
131 pencils

my sentiments exactly TSW! so every technique of photoshop or photography used before should be banned?! that's BS.
some people just post comments here for the f**k of it. tsk tsk...

As for the ads, nicely done.

thirty6chambers's picture
thirty6chambers
1464 pencils

the reflection IS the idea, not a style. god, learn to concept then let's talk.

Guest's picture
Guest

Agree it's not a style, but you may build on it a lot of very new ideas, so using reflection alone doesn't rule out creativity.

johnston's picture
johnston
144 pencils

Do you know how incredibly pretentious you sound, thirty6chambers? If you disagree with someone, please do so politely. We're all adults here.

Guest's picture
Guest

I can't read the name of the product.
I'm quite sure it's a fake.

BrettHeart's picture
BrettHeart
136 pencils

Oh, come on! It's definately not the same. This is a great work. I think it will take it's place in some ad-awardss.

[BrettHeart™]

Guest's picture
Guest

Why the living fuck does it always have to be about damn awards?

How about, "Hey, does it do the job? Does it work?"

Guest's picture
Guest

...Maybe because award-winning work often does the job better than laim, hard selling ads.

Guest's picture
Guest

Not original, no award.
Simple.

Guest's picture
Guest

Joe La Pompe will be happy about this..

Guest's picture
Guest

i kinda like it... I liked it the first time i saw it. :-s

its a cleaner version of something thats already been done. but brave attempt to fly below the radar.

http://adsoftheworld.com/media/print/kiwi_kwix_wax_ceiling

Zeus's picture
Zeus
912 pencils

ɐǝpı ǝɔıu

Guest's picture
Guest

done but still nice

savepoetry's picture
savepoetry
13 pencils

Very nice!

Guest's picture
Guest

CRAP This person should look at themselves in the mirror and report back on what they see. FRAUD

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