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19 comments

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Se está volviendo un poco común el recurso.
De todas maneras, me gusta,

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

winokur's picture
winokur
47 pencils

Why is it that I don't believe Obama or Bill Gates have a sponsorship deal with Turtle Suits? Is it just me or is this an instant law suit? You can't promote your product or service with someone's likeness without their express permission.

Guest's picture
Guest

you must be american.

SeanMartin's picture
SeanMartin

I doubt Gates or Obama (or their lawyers) are going to try to take a suit or two and put them in a suit-case and then fly to India over this.

As for the ads themselves... if the centre photo had been a suit and not a tux, it might have worked better. Other than that, it's really no harm no foul. Okay work.

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No, I am not a media buyer.

winokur's picture
winokur
47 pencils

I disagree with your rational, essentially you are saying crime is okay if you don't get caught. The fact is a group of advertising professionals should immediately know what's wrong with any ad that shows the President of the U.S. endorsing a product or service. This is business not journalism, there are rules and getting permission before putting someone in your ad tops the list.

SeanMartin's picture
SeanMartin

Ordinarily, I'd agree with you. But where is the ad running? For all we know, such an ad may not even be a crime under their laws. It's not a matter of "getting caught"; it's knowing what you can and cannot do. However, Obama no longer has the luxury of claiming such privilege. He is now a "public figure", and his face can be used whether he likes it or not. One of the downsides of being president, I suppose. Gates is another matter, sure -- but that takes me back to the fact, inescapable as it may be, that these are not being run in the US. Our laws simply do not apply.

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No, I am not a media buyer.

Guest's picture
Guest

To me, this is an issue of equity. A company makes the clothes Obama is wearing. Given permission, they would have the right to benefit from his endorsement. This unaffiliated business should not mislead consumers by inferring a relationship with the U.S. President-elect. As to the legality, though Obama is a public figure, I suspect there are restrictions on how his, or any other public figure's, likeness can be used in commercial speech, both in India and in the U.S. - Michael Downs

SeanMartin's picture
SeanMartin

Perhaps so, but all you have to look at is all the Bush merchandise that came out (especially during the second term) to know that a president is pretty much fair game... which is as it should be, IMHO.

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No, I am not a media buyer.

alvinpck's picture
alvinpck
1467 pencils

Remove the logo, and these ads could be for any suits brand.

Guest's picture
Guest

The personality rights laws in India are also quite strict, though may not be as much as in US or EU.

Guest's picture
Guest

kick ass work!

dont know much about lawsuits or anythn else but it surely is damn good work.
and it's really heartnening to see such work coming in from Kolkata.

keep it going guys....it sure is a damn nice way to 'carry more weight'!!!!

Guest's picture
Guest

gr8

Guest's picture
Guest

Guru nijeder kaaje nijera comment kora bandho karo.
Tobe emon kaaj korle retirement khub taratari niye neoyai bhalo.
bad baki comment dekhe nischoi ta bujhte perecho.

Toro's picture
Toro
1007 pencils

Would be nice if he was actually wearing the suit. You can't claim something that's so obviously not true.

Guest's picture
Guest

does not make sense....bad work!

tantrik_indian's picture
tantrik_indian
953 pencils

I think you guys miss the point. The ad does not suggest or imply in any way that any of the models are wearing Turtle brand of suits. The ad merely states that now that you have 'arrived' (carry more weight) it is time to wear a good suit. That is all.

~~this paranoid survived!~~

Toro's picture
Toro
1007 pencils

If people here miss the point then the consumer will miss it as well.

Guest's picture
Guest

I don't think that these guys will wear a suite called "Turtle".

capywriter's picture
capywriter
5511 pencils

All these guys already 'carried more weight' before they could afford these suits ;)

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