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Carry more weight, 2

Agency: 
Published/Aired: 
December 2008
811
Description: 

Print advertisment created by Y&R, India for Turtle, within the category: Fashion.

Advertising Agency: Rediffusion YR, Kolkata, India
Creative Director: Anandaroop Ghosh
Copywriter: Ranadeep Dasgupta
Art Director: Anirban Guha

Comments (4)

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Guest

So did they rope in Billy G for their ads, or are they using him as a free rider?

Guest's picture
Guest

So did they rope in Billy G for their ads, or are they using him as a free rider?

sneakyhands's picture
sneakyhands
Activity Score 1857

this is the only one that shows any real transformation caused by the suit. the idea is good: this suit adds gravitas. however, executions are heavy on the borrowed interest for no reason. this would work better with some no name models. the celebs distract too much from the product.

Guest's picture
Guest

baal

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