Turnet: Aruba, 4

Is today Wednesday or Thursday?

Advertising Agency: Lew'Lara\TBWA, Brazil
Creatives: Felipe Luchi
Creative Directors: Felipe Luchi, André Laurentino, Jaques Lewkowicz
Photographer: Paola Oliveira, Aruba bank
Illustrators: Cleiton Cafeu, Juarez Versolato
Graphic Production: Marcos Pedra

10 comments

primo_susto's picture
primo_susto
440 pencils

now this is a cool visual and art....

like it, .... i buy it!

Crisp One's picture
Crisp One
2007 pencils

yea, the art direction is very fresh,
with the two directions on one page...awsome.

fedex's picture
fedex
13 pencils

Not totally convinced about the art, but the lines are great. I imagine they sound better in portuguese, though.

leaking bucket.'s picture
leaking bucket.
136 pencils

It looks nice but I don't feel like it will pull me to Aruba. I also think that I have seen these photos (the ones inside the hands) before. Not sure if they are just standard stock images (bad mistake if they are) or maybe this is an extension of an existing campaign - anyone know???

Anyway it feels a bit stale/old and this message can be said about any resort, anywhere in the world.

MonsieurD.'s picture
MonsieurD.
42 pencils

Whatt'???? Delicious art. I love it. But huge mistake if these are stock images. And about the word Aruba, pff.. it needs more hours. Every country logo for tourism has identity, this has no one.

Kateter's picture
Kateter
2024 pencils

I think this particular image is stock. I'm sure I've seen it before. and it was for Aruba as well.

but... I like the copy and hate the art. it's just pathetic.

TexasH's picture
TexasH
365 pencils

Is today Wednesday or Thursday? Funny :)

It reminds me a comics strips with two hippos laying in the mud. One of them saying: "we are thursday already?".

dico's picture
dico
332 pencils
guiding light's picture
guiding light
38 pencils

awesome visual ads

Guest's picture
Guest

badiya hai mast

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