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Turn off the lights, 3

Published/Aired: 
April 2007
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Description: 

Glow-in-the-dark print campaign.

Turn off the lights and reverse global warming.

Advertising Agency: The University of Texas at Austin
Art Directors: Nancy Jeng, Matt Crump

Comments (17)

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Highest Rated

ubberteach's picture
ubberteach
4 Activity Scores

While it looks nice, clean and simple the whole concept doesn't work on both an intelectual and practical level.
1, It's based on an unsustainable premise (like turning off the lights is all we need do-same idea three times here too remember)and 2, you can't get invisible glow in the dark inks that wont give the game away under normal lighting so it's just wishfull thinking on all levels-sorry, nice try an' all but no cigar.
Once past the gimic the idea isn't sufficiently robust to answer the brief eg what about automobile emissions, industrial smokestacks etc etc?
I also don't recommend patronising comments on students work.

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