Turkish Airlines: Europe

Europe awaits you. Meet with hundreds of cultures, stories and memories of Europe with the airline that flies to more countries than any other.

Advertising Agency: McCANN, Istanbul, Turkey
Chief Creative Officer: Ugur Çakır
Creative Group Head / Art Director: Firat Yildiz
Copywriters: Yavuzhan Gel, Duygu Yazici
Illustrator: Metin Akbas
Account Manager: Sebnem Turgut
Account Executive: Clara Sera Altiparmak

7 comments

morse's picture
morse
16530 pencils

Colorful and inviting, but something is missing.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

lamagiaestaenlacinta's picture
lamagiaestaenlacinta
21 pencils

the idea

Shawali's picture
Shawali
8433 pencils

An airline company using cultural stereotypes to depict its available destinations... The oldest trick in the book. Lazy campaign.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture
kleenex
34498 pencils

I like the campaign idea, but needs some help.

emiliete's picture
emiliete
646 pencils

The idea is older than the airplane. And as a spanish, our stereotype is shit.

Mongoose's picture
Mongoose
4981 pencils

So far, these are insights - Now bring on the BIG IDEA!

Make the logo Bigger and the black, Darker!

T.'s picture
T.
789 pencils

Wrong choice of illustration. Faces look a little sad and droopy eyed.

What's your ad telling the consumer?

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