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Europe

Agency: 
Published/Aired: 
September 2013
Description: 

Europe awaits you. Meet with hundreds of cultures, stories and memories of Europe with the airline that flies to more countries than any other.

Advertising Agency: McCANN, Istanbul, Turkey
Chief Creative Officer: Ugur Çakır
Creative Group Head / Art Director: Firat Yildiz
Copywriters: Yavuzhan Gel, Duygu Yazici
Illustrator: Metin Akbas
Account Manager: Sebnem Turgut
Account Executive: Clara Sera Altiparmak

Comments (7)

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Highest Rated

Shawali's picture
Shawali
Activity Score 8442

An airline company using cultural stereotypes to depict its available destinations... The oldest trick in the book. Lazy campaign.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

morse's picture
morse
Activity Score 17518

Colorful and inviting, but something is missing.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

lamagiaestaenlacinta's picture
lamagiaestaenlacinta
Activity Score 21

the idea

Shawali's picture
Shawali
Activity Score 8442

An airline company using cultural stereotypes to depict its available destinations... The oldest trick in the book. Lazy campaign.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture
kleenex
Activity Score 45355

I like the campaign idea, but needs some help.

emiliete's picture
emiliete
Activity Score 646

The idea is older than the airplane. And as a spanish, our stereotype is shit.

Mongoose's picture
Mongoose
Activity Score 4961

So far, these are insights - Now bring on the BIG IDEA!

Make the logo Bigger and the black, Darker!

T.'s picture
T.
Activity Score 1110

Wrong choice of illustration. Faces look a little sad and droopy eyed.

What's your ad telling the consumer?

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