The faster you get there, the better.
Advertising Agency: Mccann-Erickson, Lisbon, Portugal
Creative Director: Fred Fannon
Art Director: Raoul van Harten
Copywriter: Filipe Graça
Photographers: Fred van Zeller, Krypton Photo
Published: March 2010
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8 Comments
Great insight. Lovely photo.
Got to love it. But got to feel a bit bad for paperbased clients like this and Yellow Pages, who now seem to be getting their fingers out and making campaigns for 10 years ago; just seems sadly redundant since digital made them irrelevant. And sure, there will be people who still use maps. But rarely those with a young family and a people carrier. Nice ad, too late, shame.
Absolutely true life story!!! (from own experience:))
Liiiiike!
Me gusto! un buen insigh, aunque muy recurrente, pero cumple.
elsebacreativo.blogspot.com
best of the lot I think. You can't shut bad kids up while driving. Pull over or get there sooner. fantastic.
http://twitter.com/#!/Chelsey_Homan
lovely photo i like it
ok
Good to see such lively , happening and active ad... which communicates.