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Cheese

Agency: 
Published/Aired: 
March 2010
Description: 

Print and poster campaign for the leader publisher and distributor of maps and guides in Portugal.

The faster you get there, the better.

Advertising Agency: Mccann-Erickson, Lisbon, Portugal
Creative Director: Fred Fannon
Art Director: Raoul van Harten
Copywriter: Filipe Graça
Photographers: Fred van Zeller, Krypton Photo

Comments (13)

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Highest Rated

Chelsey Homan's picture
Chelsey Homan
Activity Score 90

hahaha! I love the campaign idea. But why cheese?! Other, less weird things go bad faster. Unless Portugal has a cultural thing about cheese?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I like the ad, but is this really the right way to sell it? I'm instantly reminded of GPS navigation. A benefit of maps could be that they don't use batteries.

Guest's picture
Guest

he is right, will it be faster if you use GPS instead of map?

Guest's picture
Guest

don't use batteries? what kind of suggestion is that?

Dzsoi's picture
Dzsoi
Activity Score 8073

I guess he is saying they should have come up with a strategy that makes ppl prefer printed maps over GPS. A for/against argument is that maps don't need batteries.

morse's picture
morse
Activity Score 17364

Haha, very good strategy here.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

Jack Mancer is right!!! No batteries! Great ads could be done with this (i think)

everartz's picture
everartz
Activity Score 7609

something i dont like about the photo retouching.. maybe too much shadows, im not sure, besides they can use the icebox to keep their food fresh!

| Everartz |

jackblack's picture
jackblack
Activity Score 2350

Fun.

michelangelo's picture
michelangelo
Activity Score 660

usp of the product (in this case the 'map') versus a gps (the competitor with the upper hand) this is going to be a fun brief to work on

BananAd's picture
BananAd
Activity Score 103

Smart&funny!

BananAd's picture
BananAd
Activity Score 103

(p.s.)

Guest's picture
Guest

Grate! :)

Chelsey Homan's picture
Chelsey Homan
Activity Score 90

hahaha! I love the campaign idea. But why cheese?! Other, less weird things go bad faster. Unless Portugal has a cultural thing about cheese?

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