The faster you get there, the better.
Print and poster campaign for the leader publisher and distributor of maps and guides in Portugal.
Advertising Agency: Mccann-Erickson, Lisbon, Portugal
Creative Director: Fred Fannon
Art Director: Raoul van Harten
Copywriter: Filipe Graça
Photographers: Fred van Zeller, Krypton Photo
Published: March 2010
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13 Comments
I like the ad, but is this really the right way to sell it? I'm instantly reminded of GPS navigation. A benefit of maps could be that they don't use batteries.
http://jackmancer.com/
http://twitter.com/jackmancer/
he is right, will it be faster if you use GPS instead of map?
don't use batteries? what kind of suggestion is that?
I guess he is saying they should have come up with a strategy that makes ppl prefer printed maps over GPS. A for/against argument is that maps don't need batteries.
Haha, very good strategy here.
What hath God wrought
Jack Mancer is right!!! No batteries! Great ads could be done with this (i think)
something i dont like about the photo retouching.. maybe too much shadows, im not sure, besides they can use the icebox to keep their food fresh!
| Everartz |
Fun.
usp of the product (in this case the 'map') versus a gps (the competitor with the upper hand) this is going to be a fun brief to work on
Smart&funny!
(p.s.)
Grate! :)
hahaha! I love the campaign idea. But why cheese?! Other, less weird things go bad faster. Unless Portugal has a cultural thing about cheese?
http://twitter.com/#!/Chelsey_Homan