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Uncles

Agency: 
Published/Aired: 
April 2010
Description: 
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Executive Creative Director: Martin Mercado
Creative Director: Hernan Damilano
Art Director: Carolina Aguilar
Copywriter: Federico Aubone
Photographer: Matias Posti

Comments (33)

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Highest Rated

Agustín C.'s picture
Agustín C.
Activity Score 33

Muy bueno!

Tommy G.'s picture
Tommy G.
Activity Score 897

Haha, excellent.

Great photo and great atmosphere.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Buenísimo.
Aunque no entiendo porqué miran hacia arriba.

Chief Creative Director Nexus BBDO

mrckais's picture
mrckais
Activity Score 417

jaja, lo mismo pensaba. Tal vez está como agradeciendo no ser el padre o algo asi no?

mrckais

beingofageoldgrace's picture
beingofageoldgrace
Activity Score 353

child porn?

Adaddicted's picture
Adaddicted
Activity Score 3435

yeah, a bit misleading.

withalltherespects

Paloma's picture
Paloma
Activity Score 531

ahahhah, your comment is funny.

But I think that's very smart.
You don't want kids, but you still like 'em.

Hiperion's picture
Hiperion
Activity Score 3138

PERFECT :)

Ratko's picture
Ratko
Activity Score 113

don´t get it

SAM75's picture
SAM75
Activity Score 220

Me too.

talkingisfree's picture
talkingisfree
Activity Score 2710

This campaign is amaaaaaaaazing. Congrats to the team. Maybe the line needs a little something, but...

V's picture
V
Activity Score 76

hahahaha!
NICE

whatthefudge's picture
whatthefudge
Activity Score 1266

This ad can easily be confused with something more perverted than an uncle who simply likes having sex without, er, "worrying" about the consequences.

akshaysrikar's picture
akshaysrikar
Activity Score 420

would somebody care to explain???

jus like er'bdy the message i see, is very perverted...

shortafella's picture
shortafella
Activity Score 1063

finally a great ad for condoms. congratulations

Blashyrkh's picture
Blashyrkh
Activity Score 32882

wtf

IRONWORKS's picture
IRONWORKS
Activity Score 222

Strong Idea!!! Can enjoy both SEX & CHILD and don't need to go through the commitments, love it!!

atb2005's picture
atb2005
Activity Score 13561

Remember the Tulipan bunnies in the park campaign? Same premise here: fun now, kids later. But condoms are also used to prevent diseases. In any event, I find the campaign a bit confusing, at least initially. Interesting nonetheless, but not amazing.

ibeg2differ's picture
ibeg2differ
Activity Score 420

An ad must always focus on one message. Either you speak of diseases or birth control.
Married couples for instance use condoms for birth control, not for protection against diseases. (Though they should, considering the percentage of men who cheat on their wives)

atb2005's picture
atb2005
Activity Score 13561

Gotcha. I guess this campaign is totally ignoring the gay population. So Tulipan must be selling condoms only to straight couples.

Knicknack's picture
Knicknack
Activity Score 20

great idea. like it very much. no need for any further explanation.

d_ogilvy's picture
d_ogilvy
Activity Score 6

Well done!!! This is brilliant!!!

Really looking forward to seeing more advs from this guys!!!

jazzlgp's picture
jazzlgp
Activity Score 49

it's great!!!

Jazz G.

Zze1618's picture
Zze1618
Activity Score 444

Smart idea, but what if they don't have nephews or nieces

Hibon's picture
Hibon
Activity Score 3736

No tks... this reminds sex child abuse.Bad message with a great idea. sorry guys!

Simple ideas are the best !

J Designer's picture
J Designer
Activity Score 2420

lol!
love it.
one of the very few ad that have made me laugh out loud.

shaun1800's picture
shaun1800
Activity Score 293

I'm not a big fan of this. Maybe I'm a bit slow but the connection doesn't seem immediate enough. Maybe a step too far.

feddy_boo179's picture
feddy_boo179
Activity Score 71

Fresh idea among same old ways to approach condom usage.Bravo Latin American ^^

JayP's picture
JayP
Activity Score 22

Very good take on the advantage of using a condom. Good work

bad astronaut's picture
bad astronaut
Activity Score 544

I get the message....but the execution is just wrong. A happy uncle hugging and sharing a stick with a child during a night of camping... in a condom ad....sends all kinds of wrong messages.

michelangelo's picture
michelangelo
Activity Score 660

i simply like it

tatoBA's picture
tatoBA
Activity Score 43

nice ad, not great

anibal smith's picture
anibal smith
Activity Score 48

excelente, simple y original

Agustín C.'s picture
Agustín C.
Activity Score 33

Muy bueno!

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