Puppies, Birthday

April 2011

Print advertisment created by Y&R, Argentina for Tulipan, within the category: Health.

Kids later.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Directors: Diego Tuya, Dario Rial, Martín Goldberg
Art Director: Matias Varise
Photographer: Juan Mathe
Retoucher: Dani Romanos

Comments (15)

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Phony Ads's picture
Phony Ads
Activity Score 149

The ads seems to contradict themselves (and I get that's sort of the joke). But dogs or kids -- same difference: you're still responsible for a living thing 24 hours a day. Why not remind me of all the cool stuff I'm free to do because I don't have that responsibility.

atb2005's picture
Activity Score 13557

@phony ads

How can you equate children (humans) with dogs? It's ridiculous to imply that they both require the same amount of attention or care.

Awesome campaign. I like everything Tulipan.

Phony Ads's picture
Phony Ads
Activity Score 149

You equated dogs with humans. Not me. I said they're the same RESPONSIBILITY in terms of caring for a life that can't take care of itself. If you're o.k with the ads and the thinking behind them, fine. I'll live.

Boxey's picture
Activity Score 8881

Not quite the same. You can leave the pet home while you're at work. Not so w/a baby. Many people get a pet to learn to care for something easier, and work their way up to a child. And why all the vitriol? You'll only live because your parents didn't get a dog instead.

Prof's picture
Activity Score 1449

Cute photography and interesting a way.

Quite really.

kurtberengeiger's picture
Activity Score 7318

Best of the three.

bakamono's picture
Activity Score 1002

In some countries dogs and kids are the same when it comes to treatment. Great for dogs, bad for kids. Oh and this ad is lame.

because therefore it is

Tejónidas's picture
Activity Score 246

Like!, cool photo, great idea.
Clear concept, funny concept

Tejónidas's picture
Activity Score 246

Like!, cool photo, great idea.
Clear concept, funny concept

kleenex's picture
Activity Score 48489

nice idea..

jagadeesh's picture
Activity Score 743

agree with phony ads..
for me it looks like "can't have a child, adopt a dog" ad.

thedesignaddict's picture
Activity Score 5403

I appreciate that they have tried to do something different in a very crowded category. Unfortunately, it's just not very interesting.

Ivancette's picture
Activity Score 153

Its not as good as the happy unckles but it works. nice photo!

El que sabe, sabe arte. El que no, es redactor.

Lazarus's picture
Activity Score 1536

Okay. Different take.

UndoRedo's picture
Activity Score 101

Nice campaign, nice to see new takes on the subject. I just wish you should have stayed with this one piece, the other ones suck and they don't have the same insight i think. The scene represents something this young couple, enjoys while they wait for the right time to start a family. In this case the COOL thing is they're doing what people don't regularly do with dogs, celebrate a dogs birthday, ok some do but it's not a must. And that is what i think the other pieces lack. And thats why in this piece i dont think it replaces the role of a child with a dog. But the other ones do. 8/10 for this one, 3/10 for the other 2.

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