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Mess

Agency: 
Published/Aired: 
April 2011
Description: 

Goal: People perceived Tulipan as a brand with an excellent communication but not as a safe condom. We had to demonstrate that the condoms were safe and of maximum quality.
Solution: We made the first interactive condoms postcard and placed it in the most famous pubs and discos of Buenos Aires so that people could test Tulipan’s quality and safety.
Results: We ended a long time installed prejudice, changing people’s perception and consequently raising the frequency of usage and the sales of Tulipan condoms.

Remove the condom to know the difference between using it or not.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
General Creative Director: Martin Mercado
Creative Directors: Martin Goldberg, Diego Tuya, Dario Rial
Art Director: Gonzalo Fernandez
Copywriter: Juan Ignacio Galardi
Retoucher: Hugo Horita
Photographer: El negro Pizzorno

Comments (14)

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Highest Rated

state13's picture
state13
Activity Score 14

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Made me think of this immediately; http://www.youtube.com/watch?v=xWkZ_StRjU0

bakamono's picture
bakamono
Activity Score 1002

What does a smashed up room has to do with sex? People break shit when the screw? Expensive living.

because therefore it is

atb2005's picture
atb2005
Activity Score 13561

@bakamono

That's the beauty of this campaign. Initially, you think the mess was caused by people having (wild) sex. But then, once you remove the condom, you realize the culprit is a little kid :). That's how I see it. Love it!

bakamono's picture
bakamono
Activity Score 1002

I get the message, but you missed my point. Does sex destroy rooms? Train bang? Not sure who was getting screwed here might have been the room. Considering how bad it looks, it can seem like domestic violence took place. And the kid was in the middle of this whole thing.

Don't like the colors makes this depressing rather than exciting and funny.

Instead of sitting down he should be tearing off wallpaper.

And the purpose of this ad has nothing to do with image.

@thedesignaddict

Werd man kids and condoms getting old, how about we focus on divorce rates and stds

because therefore it is

mmackinven's picture
mmackinven
Activity Score 1608

Your thinking about it too much :)

The idea and execution in my opinion is good, made me chuckle.

alejorojas's picture
alejorojas
Activity Score 93

Clear message, no doubts about it.Direct to essense of the product.

Tommy G.'s picture
Tommy G.
Activity Score 897

nobody f**k like this. It's insulting.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

speak for yourself

http://youtu.be/lQlIhraqL7o

:]

Mr john's picture
Mr john
Activity Score 33

i think it is a great ad! your mamma love it Tommy G

AdBuzzer's picture
AdBuzzer
Activity Score 1174

I think it's clever and funny! I suppose people with kids may have doubts, but for singles who wouldn't like a surprise, it's a damn good postcard!

ValenG's picture
ValenG
Activity Score 58

like itt. i hate when people thinks too much about an ad. its good, its clear, thats it.

mikistefanoski's picture
mikistefanoski
Activity Score 195

genious!

Aphex's picture
Aphex
Activity Score 264

Me quedó clarísimo: "Los niños son un DESASTRE, por eso VENDEN condones Tulipan".

"Si eres buen copy, presiona alt + F4"

state13's picture
state13
Activity Score 14

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