Tulipan
Kids later.
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Directors: Diego Tuya, Dario Rial, Martín Goldberg
Art Director: Matias Varise
Photographer: Juan Mathe
Retoucher: Dani Romanos
Published: April 2011
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17 Comments
The ads seems to contradict themselves (and I get that's sort of the joke). But dogs or kids -- same difference: you're still responsible for a living thing 24 hours a day. Why not remind me of all the cool stuff I'm free to do because I don't have that responsibility.
@phony ads
How can you equate children (humans) with dogs? It's ridiculous to imply that they both require the same amount of attention or care.
Awesome campaign. I like everything Tulipan.
You equated dogs with humans. Not me. I said they're the same RESPONSIBILITY in terms of caring for a life that can't take care of itself. If you're o.k with the ads and the thinking behind them, fine. I'll live.
Not quite the same. You can leave the pet home while you're at work. Not so w/a baby. Many people get a pet to learn to care for something easier, and work their way up to a child. And why all the vitriol? You'll only live because your parents didn't get a dog instead.
so they prefer a dog to a kid. If an African does this, they will say he is retarded. but they are civilized in their own eyes.
what on earth are you talking about?
Quite really.
Cute photography and interesting concept...in a way.
Quite really.
Best of the three.
In some countries dogs and kids are the same when it comes to treatment. Great for dogs, bad for kids. Oh and this ad is lame.
because therefore it is
Like!, cool photo, great idea.
Clear concept, funny concept
Like!, cool photo, great idea.
Clear concept, funny concept
nice idea..
agree with phony ads..
for me it looks like "can't have a child, adopt a dog" ad.
I appreciate that they have tried to do something different in a very crowded category. Unfortunately, it's just not very interesting.
Its not as good as the happy unckles but it works. nice photo!
El que sabe, sabe arte. El que no, es redactor.
Okay. Different take.
Nice campaign, nice to see new takes on the subject. I just wish you should have stayed with this one piece, the other ones suck and they don't have the same insight i think. The scene represents something this young couple, enjoys while they wait for the right time to start a family. In this case the COOL thing is they're doing what people don't regularly do with dogs, celebrate a dogs birthday, ok some do but it's not a must. And that is what i think the other pieces lack. And thats why in this piece i dont think it replaces the role of a child with a dog. But the other ones do. 8/10 for this one, 3/10 for the other 2.