Tulipán Condoms: Mess

Remove the condom to know the difference between using it or not.

Goal: People perceived Tulipan as a brand with an excellent communication but not as a safe condom. We had to demonstrate that the condoms were safe and of maximum quality.
Solution: We made the first interactive condoms postcard and placed it in the most famous pubs and discos of Buenos Aires so that people could test Tulipan’s quality and safety.
Results: We ended a long time installed prejudice, changing people’s perception and consequently raising the frequency of usage and the sales of Tulipan condoms.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
General Creative Director: Martin Mercado
Creative Directors: Martin Goldberg, Diego Tuya, Dario Rial
Art Director: Gonzalo Fernandez
Copywriter: Juan Ignacio Galardi
Retoucher: Hugo Horita
Photographer: El negro Pizzorno
Published: April 2011


thedesignaddict's picture
5415 pencils

Made me think of this immediately; http://www.youtube.com/watch?v=xWkZ_StRjU0

bakamono's picture
1004 pencils

What does a smashed up room has to do with sex? People break shit when the screw? Expensive living.

because therefore it is

atb2005's picture
13567 pencils


That's the beauty of this campaign. Initially, you think the mess was caused by people having (wild) sex. But then, once you remove the condom, you realize the culprit is a little kid :). That's how I see it. Love it!

bakamono's picture
1004 pencils

I get the message, but you missed my point. Does sex destroy rooms? Train bang? Not sure who was getting screwed here might have been the room. Considering how bad it looks, it can seem like domestic violence took place. And the kid was in the middle of this whole thing.

Don't like the colors makes this depressing rather than exciting and funny.

Instead of sitting down he should be tearing off wallpaper.

And the purpose of this ad has nothing to do with image.


Werd man kids and condoms getting old, how about we focus on divorce rates and stds

because therefore it is

mmackinven's picture
1608 pencils

Your thinking about it too much :)

The idea and execution in my opinion is good, made me chuckle.

alejorojas's picture
93 pencils

Clear message, no doubts about it.Direct to essense of the product.

Tommy G.'s picture
Tommy G.
897 pencils

nobody f**k like this. It's insulting.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

speak for yourself



St john's picture
St john
27 pencils

i think it is a great ad! your mamma love it Tommy G

AdBuzzer's picture
1168 pencils

I think it's clever and funny! I suppose people with kids may have doubts, but for singles who wouldn't like a surprise, it's a damn good postcard!

ValenG's picture
58 pencils

like itt. i hate when people thinks too much about an ad. its good, its clear, thats it.

mikistefanoski's picture
195 pencils


Aphex's picture
264 pencils

Me quedó clarísimo: "Los niños son un DESASTRE, por eso VENDEN condones Tulipan".

"Si eres buen copy, presiona alt + F4"

state13's picture
14 pencils

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