Tulipán Condoms: Mess
Remove the condom to know the difference between using it or not.
Goal: People perceived Tulipan as a brand with an excellent communication but not as a safe condom. We had to demonstrate that the condoms were safe and of maximum quality.
Solution: We made the first interactive condoms postcard and placed it in the most famous pubs and discos of Buenos Aires so that people could test Tulipan’s quality and safety.
Results: We ended a long time installed prejudice, changing people’s perception and consequently raising the frequency of usage and the sales of Tulipan condoms.
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
General Creative Director: Martin Mercado
Creative Directors: Martin Goldberg, Diego Tuya, Dario Rial
Art Director: Gonzalo Fernandez
Copywriter: Juan Ignacio Galardi
Retoucher: Hugo Horita
Photographer: El negro Pizzorno
Published: April 2011
14 comments
Made me think of this immediately; http://www.youtube.com/watch?v=xWkZ_StRjU0
What does a smashed up room has to do with sex? People break shit when the screw? Expensive living.
because therefore it is
@bakamono
That's the beauty of this campaign. Initially, you think the mess was caused by people having (wild) sex. But then, once you remove the condom, you realize the culprit is a little kid :). That's how I see it. Love it!
I get the message, but you missed my point. Does sex destroy rooms? Train bang? Not sure who was getting screwed here might have been the room. Considering how bad it looks, it can seem like domestic violence took place. And the kid was in the middle of this whole thing.
Don't like the colors makes this depressing rather than exciting and funny.
Instead of sitting down he should be tearing off wallpaper.
And the purpose of this ad has nothing to do with image.
@thedesignaddict
Werd man kids and condoms getting old, how about we focus on divorce rates and stds
because therefore it is
Your thinking about it too much :)
The idea and execution in my opinion is good, made me chuckle.
www.creativeduck.blogspot.com
Clear message, no doubts about it.Direct to essense of the product.
nobody f**k like this. It's insulting.
speak for yourself
http://youtu.be/lQlIhraqL7o
:]
i think it is a great ad! your mamma love it Tommy G
I think it's clever and funny! I suppose people with kids may have doubts, but for singles who wouldn't like a surprise, it's a damn good postcard!
http://adbuzzer.wordpress.com
like itt. i hate when people thinks too much about an ad. its good, its clear, thats it.
genious!
Me quedó clarísimo: "Los niños son un DESASTRE, por eso VENDEN condones Tulipan".
"Si eres buen copy, presiona alt + F4"