Tui Travel: Germany

Travel more, see more.

Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Director: Chee Guan Yue
Copywriters: Chee Guan Yue, Li Ning
Art Directors: Li Ning, Chee Guan Yue
Illustrator: Song Shanshan
Typographer: Cao Jie, Ma Lidan
Art Buyers: Kevin Bi, Jane Li
Account Supervisor: Chris Li
Advertiser's Supervisor: Marcel Schneider
Account Manager: Amy Wang

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11 comments

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

Nice, simple idea, clean art direction, terrible copy.

morse's picture
morse
15922 pencils

I think it's perfect.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

metis's picture
metis
413 pencils

Clever thought, simple execution, nice!

kleenex's picture
kleenex
28715 pencils

I love it.

MindDrift's picture
MindDrift
1119 pencils

Top-notch thinking

rajesh rk's picture
rajesh rk
6 pencils

Good one though I have seen a different visual treatment of the same idea for lonely planet.

Shariffa's picture
Shariffa
20 pencils

Love it, but copy in the top is not necessary if you make a bigger cathedral or place something like tour eiffel

Anne's picture
Anne
508 pencils

Incredible. One of the best print campaigns of the decade.

alejulimaty's picture
alejulimaty
838 pencils

Done

jackcoooper's picture
jackcoooper
93 pencils

nice campaign

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