Tuffy Protective Workwear: Chef

Tuffy Protective Workwear: Chef
Average: 3 (27 votes)

When work takes aim. Tuffy Protective Workwear.

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Directors: Gavin Whitfield, Sammy-Jane Thom
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Illustrator: Lung
Published: May 2011

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Tuffy Protective Workwear: Butcher
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15 comments

aazzeemm's picture
24 pencils
aazzeemmThursday, June 9, 2011 - 01:34

I dont understand this........

Troll's picture
458 pencils
TrollThursday, June 9, 2011 - 03:22

It's cool, but I prefer the other one. I think it's pretty simple though.
The guy is a target to stains 'n shit at work. The product sorts you out.

@TrollusMaximus
http://www.behance.net/trollus_maximus

soryana's picture
155 pencils
soryanaThursday, June 9, 2011 - 03:48

sorry but it needs a lot of time to be understood , i prefer more simple

yes

MidasTouch's picture
1024 pencils
MidasTouchThursday, June 9, 2011 - 04:05

I think I understand it.
I think.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Fidele H's picture
42 pencils
Fidele HThursday, June 9, 2011 - 04:20

I don't get it...

gadgets's picture
1079 pencils
gadgetsThursday, June 9, 2011 - 04:22

bad execution, bad tactic, bad strategy. its a complicate ad...

Ron Burgundy's picture
1666 pencils
Ron BurgundyThursday, June 9, 2011 - 05:08

since im just a grom, im going to resist tearing this up....nice artwork

JamesP.'s picture
12 pencils
JamesP.Thursday, June 9, 2011 - 07:14

i got it, but dind't like the 3d style

Rotzgoht's picture
188 pencils
RotzgohtThursday, June 9, 2011 - 08:52

It's not a bad idea, it's just in the print, the sauce isn't taking aim, the reader is. It's a matter of PoV that's confusing. Maybe if the PoV was from the soup pot, looking out onto the apron. I don't know.

Troll's picture
458 pencils
TrollThursday, June 9, 2011 - 09:20

Good point. Not a bad suggestion.

@TrollusMaximus
http://www.behance.net/trollus_maximus

CuriousPencil's picture
4317 pencils
CuriousPencilThursday, June 9, 2011 - 10:52

I'm a sucker for a slow-moving target: is this a reverse payoff? Connecting the lead-in to the logo, and drawing the viewer to assume that the product is... what, good? The result of bad aim? Suffering from Parkinson's?

The shame of this is that the visual is *ripe* for SO many good payoffs. Sorry, Alex, this doesn't work for me.

purshotham's picture
453 pencils
purshothamMonday, June 13, 2011 - 02:49

Good ad..

ace85le's picture
3941 pencils
ace85leFriday, June 24, 2011 - 05:13

a total mess, sorry.

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karrus's picture
4 pencils
karrusFriday, June 8, 2012 - 07:56

Yes, I didn't understand it easy neither. I guess they should try to simplify the graphics, the idea seems good but without the right visual representation it doesn't count for much. I'd be interested in this kind of work wear if I knew it keeps me safe.

FR workwear

karrus's picture
4 pencils
karrusFriday, June 8, 2012 - 08:08

Yes, I didn't understand it easy neither. I guess they should try to simplify the graphics, the idea seems good but without the right visual representation it doesn't count for much. I'd be interested in this kind of work wear if I knew it keeps me safe.

FR workwear