Tuffy Protective Workwear: Chef

When work takes aim. Tuffy Protective Workwear.

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Directors: Gavin Whitfield, Sammy-Jane Thom
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Illustrator: Lung
Published: May 2011

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15 comments

aazzeemm's picture
aazzeemm
42 pencils

I dont understand this........

Troll's picture
Troll
608 pencils

It's cool, but I prefer the other one. I think it's pretty simple though.
The guy is a target to stains 'n shit at work. The product sorts you out.

soryana's picture
soryana
155 pencils

sorry but it needs a lot of time to be understood , i prefer more simple

yes

MidasTouch's picture
MidasTouch
1024 pencils

I think I understand it.
I think.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Fidele H's picture
Fidele H
40 pencils

I don't get it...

gadgets's picture
gadgets
1063 pencils

bad execution, bad tactic, bad strategy. its a complicate ad...

Ron Burgundy's picture
Ron Burgundy
1636 pencils

since im just a grom, im going to resist tearing this up....nice artwork

JamesP.'s picture
JamesP.
12 pencils

i got it, but dind't like the 3d style

Rotzgoht's picture
Rotzgoht
186 pencils

It's not a bad idea, it's just in the print, the sauce isn't taking aim, the reader is. It's a matter of PoV that's confusing. Maybe if the PoV was from the soup pot, looking out onto the apron. I don't know.

Troll's picture
Troll
608 pencils

Good point. Not a bad suggestion.

CuriousPencil's picture
CuriousPencil
4227 pencils

I'm a sucker for a slow-moving target: is this a reverse payoff? Connecting the lead-in to the logo, and drawing the viewer to assume that the product is... what, good? The result of bad aim? Suffering from Parkinson's?

The shame of this is that the visual is *ripe* for SO many good payoffs. Sorry, Alex, this doesn't work for me.

purshotham's picture
purshotham
455 pencils

Good ad..

ace85le's picture
ace85le
3939 pencils

a total mess, sorry.

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karrus's picture
karrus
4 pencils

Yes, I didn't understand it easy neither. I guess they should try to simplify the graphics, the idea seems good but without the right visual representation it doesn't count for much. I'd be interested in this kind of work wear if I knew it keeps me safe.

karrus's picture
karrus
4 pencils

Yes, I didn't understand it easy neither. I guess they should try to simplify the graphics, the idea seems good but without the right visual representation it doesn't count for much. I'd be interested in this kind of work wear if I knew it keeps me safe.

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