Tuffy Plastics 100% Recycled Refuse Bags: Clean Conscience — Burglar, Murderer, White Collar Criminal

[Murderer] Although deep down Toby knew that murder was wrong, he couldn't help but feel good about himself. After all, he only ever used 100% Recycled Refuse Bags. Tuffy. For A Clean Conscience.

[Burglar] The words of Bob's jailbird father echoed in his head, "Son, don't make the same mistake I mad." And he hadn't; this was a 100% Recycled Refuse bag. Tuffy. For A Clean Conscience.

[White Collar Criminal] Miles was no fool. He knew shredding the documents was illegal. But, he reasoned, there was no point in sweating the small stuff. After all, he was using 100% Recycled Refuse Bags. Tuffy. For A Clean Conscience.

Tuffy is a plastics company that makes 100% recycled refuse bags. To introduce this fact to the public, we developed communication that dramatises the emotional benefit of choosing a recycled bag over the alternative – you’ll feel good about yourself. We then printed the artwork onto specially made oversized bags and used the bags themselves as the communication medium. We filled the bags and placed them at the epicentre of the V&A Waterfront, which attracts an average foot traffic of 60 274 visitors per day! To maximise the reach, we also hung the plastic bags around the area in a more traditional poster format.

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Director: Anton Crone
Group Head / Copywriter: Gavin Whitefield
Art Director: Gareth Cohen
Illustrator: Justin Southey
Photographer: Ian Anderson
Published: April 2010


atb2005's picture
13567 pencils

I know this is all meant to be funny, but still. Let's not joke about murder. That said, I don't think there's really any emotional benefit to using a recycled bag over the alternative. Just practical: garbage won't spill and will stink less. Entertaining eye catching campaign nonetheless, and that's all that matters.

luispiter's picture
2756 pencils

jajjaja nice. i like it

Mickrock's picture
53 pencils

Nasty nasty horrible horrible.
What consumer demographic does this apply to?

Time to go by the ad agency and put a few of those bags to use...

Adaddicted's picture
3435 pencils



adicted's picture
74 pencils

it's obviously a sting!!!!
please this has nothing to do with street marketing or ambient or guerilla or whatever we call it!

it's a print idea, printed on bags and exposed whateverwhere!


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