Tuffy Plastic bags: Nerd

Advertising Agency: Joe Public, South Africa
Creative Director: Liezl-Mari Long
Art Director: Lucas van Vuuren
Copywriter: Steve Anderson
Photographer: Allan Reed


raaviiii's picture
39 pencils

plastic bags r okay... but what is the communication...

ivan's picture

They didn't burst.

Rog's picture
6092 pencils

Like it!

>>>> That's not an ad. THIS is an ad.

reddevilgraphics's picture
32 pencils

the plastic bags are too tough to break even if thrown at a grease filled hair of Freshman Geeks
Now thats tuff

TheVinchiFish's picture
86 pencils

Too cold. So quite. The boy can be look like more idiot.
alrite done.

Chris's picture
1985 pencils

would be more funny with a local looking up, looking really puzzled. aiish!!

Fk Mikenj's picture
Fk Mikenj
197 pencils

is tuffy green?

no-ideas-original's picture
106 pencils

Well no one is going to buy them for that purpose anymore!

ivan's picture

Yeah, they'll loose 0.1% of their market to gain on the rest.

MCP's picture
231 pencils

I love it! I remember bombing nerds like this oke in high school! Oh the fond memories, this cheeky chappy definately wouldn't have avoided a black bin full of water on those chubby legs though!
Is this ad new? I thought Lucas had left JoePublic?

Rabubi's picture
560 pencils

I think it's really cool.

bobthebuilder's picture
57 pencils

Very nice simple idea.

ziadhdn's picture
104 pencils

complicated and boring..

juliangray's picture
987 pencils


ziadhdn's picture
104 pencils


PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

This ad is ok. I like the idea. But I think this would have been better if the guy was knocked out on the sidewalk and all the bags were lying around him because they didn't break (too slapstick perhaps?). I think it just doesn't work for me because they missed him with every shot. It does pose an interesting argument though; basically, the ad is showing the benefit of the product, by demonstrating a non-benefit.

bobthebuilder's picture
57 pencils

What is so complicated and boring?

Water bombs + Nerd = Attack.

Water bombs didn't break because bags are tough, hence nerd looking confused. It's not rocket science to figure that out. Nice.

Log in or register to post comments