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Chef

Published/Aired: 
May 2011
Description: 

Print advertisment created by Saatchi & Saatchi, South Africa for Tuffy, within the category: House, Garden.

When work takes aim. Tuffy Protective Workwear.

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Directors: Gavin Whitfield, Sammy-Jane Thom
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Illustrator: Lung

Comments (15)

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Highest Rated

karrus's picture
karrus
Activity Score 4

Yes, I didn't understand it easy neither. I guess they should try to simplify the graphics, the idea seems good but without the right visual representation it doesn't count for much. I'd be interested in this kind of work wear if I knew it keeps me safe.

aazzeemm's picture
aazzeemm
Activity Score 42

I dont understand this........

Troll's picture
Troll
Activity Score 674

It's cool, but I prefer the other one. I think it's pretty simple though.
The guy is a target to stains 'n shit at work. The product sorts you out.

soryana's picture
soryana
Activity Score 155

sorry but it needs a lot of time to be understood , i prefer more simple

yes

MidasTouch's picture
MidasTouch
Activity Score 1024

I think I understand it.
I think.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Fidele H's picture
Fidele H
Activity Score 40

I don't get it...

gadgets's picture
gadgets
Activity Score 1063

bad execution, bad tactic, bad strategy. its a complicate ad...

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

since im just a grom, im going to resist tearing this up....nice artwork

JamesP.'s picture
JamesP.
Activity Score 12

i got it, but dind't like the 3d style

Rotzgoht's picture
Rotzgoht
Activity Score 186

It's not a bad idea, it's just in the print, the sauce isn't taking aim, the reader is. It's a matter of PoV that's confusing. Maybe if the PoV was from the soup pot, looking out onto the apron. I don't know.

Troll's picture
Troll
Activity Score 674

Good point. Not a bad suggestion.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I'm a sucker for a slow-moving target: is this a reverse payoff? Connecting the lead-in to the logo, and drawing the viewer to assume that the product is... what, good? The result of bad aim? Suffering from Parkinson's?

The shame of this is that the visual is *ripe* for SO many good payoffs. Sorry, Alex, this doesn't work for me.

purshotham's picture
purshotham
Activity Score 457

Good ad..

ace85le's picture
ace85le
Activity Score 3935

a total mess, sorry.

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karrus's picture
karrus
Activity Score 4

Yes, I didn't understand it easy neither. I guess they should try to simplify the graphics, the idea seems good but without the right visual representation it doesn't count for much. I'd be interested in this kind of work wear if I knew it keeps me safe.

karrus's picture
karrus
Activity Score 4

Yes, I didn't understand it easy neither. I guess they should try to simplify the graphics, the idea seems good but without the right visual representation it doesn't count for much. I'd be interested in this kind of work wear if I knew it keeps me safe.

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