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Butcher

Published/Aired: 
May 2011
Description: 

When work takes aim. Tuffy Protective Workwear.

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Directors: Gavin Whitfield, Sammy-Jane Thom
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Illustrator: Lung

Comments (8)

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Highest Rated

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Okay I was maybe being a bit 'previous' - but it was the first thing I thought of when I saw it

Troll's picture
Troll
Activity Score 672

Rad style. Dig it.

Rabubi's picture
Rabubi
Activity Score 560

I agree. Nice style. But what is the idea?

Nike Diesel's picture
Nike Diesel
Activity Score 13630

They're both kinda subtle, and I'm not sure who's the TG here?
The visual is nice, but it might be too chaotic. It takes a couple of seconds to understand it.
I like the copy in some way.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Lovely visual.

purshotham's picture
purshotham
Activity Score 457

The message is clear..but why the target circles destructed ???

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Because they've seen Axel Peemoeller's Wayfinder system: http://de-war.de/eurekacarpark.html

Troll's picture
Troll
Activity Score 672

They're nothing alike.
The target fits the style of illustration.
That car park thing is interesting, but it isn't the first use of that stye and certainly isn't the last.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Okay I was maybe being a bit 'previous' - but it was the first thing I thought of when I saw it

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