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Published/Aired: 
January 2007
Description: 

gay party.
Tuborg. The fun starts here.

Advertising Agency: Noble Graphics Creative Studio, Bulgaria
Photographer: Bliss Worx

Comments (11)

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Highest Rated

beigbeder's picture
beigbeder
Activity Score 19

jiviti, yes, you are right.

the_ashlands's picture
the_ashlands
Activity Score 1394

whoa! maybe tuborg is targeted toward the gay community......

can anybody clear this up?

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I don't get this campaign. It's all over the place. There's no logic behind each 'party'. I guess they couldn't decide on a target audience so they went after everyone. They're only missing the 'teenager bush-party', with bottles throwing up their beer all over the place.

Ernesto Howay's picture
Ernesto Howay
Activity Score 2

Wrong ad, as if they mean gays are inside out or upside down? Too risky to fall into homophobia

jennywhx's picture
jennywhx
Activity Score 1142

why do gay = upside down? it might offend a lots of people, especially this group of people who're always very sensitive.

http://jennywhx.blogspot.com jwhx:Visionary

the_ashlands's picture
the_ashlands
Activity Score 1394

saying something like, 'gays are always very sensitive' might do the same.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

yea i was thinking the same thing

CISBlues's picture
CISBlues
Activity Score 10

Could it be that they mean "bottoms up"??

javababy's picture
javababy
Activity Score 2

I think they were actually going for the visual element the crown symbol makes when it's turned up-side-down.

Fatto's picture
Fatto
Activity Score 102

the photo is nice but the concept is old and unsense!

jiviti's picture
jiviti
Activity Score 18

This campaign is for Bulgaria. In Bulgarian there is one word for "upside-down", "in the opposite direction", "reverse side" and it also means "gay". It's not necessary to get it if your not from Bulgaria.

beigbeder's picture
beigbeder
Activity Score 19

jiviti, yes, you are right.

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