Tuborg: Gay party

gay party.
Tuborg. The fun starts here.

Advertising Agency: Noble Graphics Creative Studio, Bulgaria
Photographer: Bliss Worx

January 2007


the_ashlands's picture
1394 pencils

whoa! maybe tuborg is targeted toward the gay community......

can anybody clear this up?

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I don't get this campaign. It's all over the place. There's no logic behind each 'party'. I guess they couldn't decide on a target audience so they went after everyone. They're only missing the 'teenager bush-party', with bottles throwing up their beer all over the place.

Ernesto Howay's picture
Ernesto Howay
2 pencils

Wrong ad, as if they mean gays are inside out or upside down? Too risky to fall into homophobia

jennywhx's picture
1142 pencils

why do gay = upside down? it might offend a lots of people, especially this group of people who're always very sensitive.

the_ashlands's picture
1394 pencils

saying something like, 'gays are always very sensitive' might do the same.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

yea i was thinking the same thing

CISBlues's picture
10 pencils

Could it be that they mean "bottoms up"??

javababy's picture
2 pencils

I think they were actually going for the visual element the crown symbol makes when it's turned up-side-down.

Fatto's picture
102 pencils

the photo is nice but the concept is old and unsense!

jiviti's picture
18 pencils

This campaign is for Bulgaria. In Bulgarian there is one word for "upside-down", "in the opposite direction", "reverse side" and it also means "gay". It's not necessary to get it if your not from Bulgaria.

beigbeder's picture
19 pencils

jiviti, yes, you are right.

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