Tuborg: Gay party
gay party.
Tuborg. The fun starts here.
Agency: Noble Graphics Creative Studio, Bulgaria
Photographer: Bliss Worx
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whoa! maybe tuborg is targeted toward the gay community......
can anybody clear this up?
www.ashlandic.com
I don't get this campaign. It's all over the place. There's no logic behind each 'party'. I guess they couldn't decide on a target audience so they went after everyone. They're only missing the 'teenager bush-party', with bottles throwing up their beer all over the place.
Wrong ad, as if they mean gays are inside out or upside down? Too risky to fall into homophobia
why do gay = upside down? it might offend a lots of people, especially this group of people who're always very sensitive.
http://jennywhx.blogspot.com jwhx:Visionary
saying something like, 'gays are always very sensitive' might do the same.
www.ashlandic.com
yea i was thinking the same thing
Could it be that they mean "bottoms up"??
I think they were actually going for the visual element the crown symbol makes when it's turned up-side-down.
the photo is nice but the concept is old and unsense!
This campaign is for Bulgaria. In Bulgarian there is one word for "upside-down", "in the opposite direction", "reverse side" and it also means "gay". It's not necessary to get it if your not from Bulgaria.
jiviti, yes, you are right.