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Published/Aired: 
February 2013
Description: 

How some things can hurt that bad, even though they aren’t visible. To see your parents or relatives turn into unpredictable strangers, incapable to provide the necessary security. To always come in second hand – after the bottle – creates invisible bruises that never quite heal. Today, half a million Swedes are risk users of alcohol. For every addict there is an average of about ten family members and friends affected. Trygga Barnen is a foundation created to help children, adolescents, parents, friends and relatives in families with addictions problems.

Every fifth child in Sweden has its childhood marked by alcohol.
Support the Trygga Barnen Foundation. Donate 50 SEK by texting "children" to 72 970.

Advertising Agency: Fältman & Malmén + Draftfcb, Stockholm, Sweden
Creative Director: Magnus Fältman
Art Director: Ellen Ström
Copywriter: Viktor Olsson
Illustrator: Daniel Eriksson
Additional credits: Victoria Sydorw

Comments (4)

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Highest Rated

alausa's picture
alausa
Activity Score 1420

I like.

josh n.'s picture
josh n.
Activity Score 484

good job

Stevee's picture
Stevee
Activity Score 4

Love it. Great art and nice copy.

kleenex's picture
kleenex
Activity Score 43473

not bad.

alausa's picture
alausa
Activity Score 1420

I like.

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