The idea was to stamp real weight figures on things such as a newsstand, a truck etc. and challenge people to lift them.
Agency: DDB, Brazil; CW: Aricio Fortes; AD: Denis Kakazu Kushiyama; CDs: Sergio Valente, Julio Andery
RKS Design’s Scott Clear on Product Design’s Crucial Role in AdlandRead More
Clio Fashion & Beauty
Moving Image & Content Founder Quynh Mai On Bringing “Creative Firepower” To Digital StorytellingRead More
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
Pursue a Passion Project? We Want to Showcase It!Read More