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Your Daily Ray of Sunshine, Wednesday

Agency: 
Published/Aired: 
February 2011
Description: 

Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.

You’ve made the climb to Wednesday.
Look, you can see the weekend from here.

Advertising Agency: DDBUK, London, UK
Creative Director: Grant Parker
Art Director: Shishir Patel
Copywriter: Sam Oliver
Designer: Pete Mould
Planning: Georgina Murray-Burton, Ami Smith

Comments (7)

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Highest Rated

halig's picture
halig
Activity Score 4

why is the tropicana bottle so small?? is there no better way to incorporate it??

luispiter's picture
luispiter
Activity Score 2756

i dont like... its bad

jagadeesh's picture
jagadeesh
Activity Score 743

i like this, the reason for Wednesday is apt and funny in my view compared to others..

AdBuzzer's picture
AdBuzzer
Activity Score 1174

yeah, the Wednesday insight is correct! I like the simplicity of the execution.

Madison Maven's picture
Madison Maven
Activity Score 20

I like that Tropicana is beginning to stay away from health messages. The calorie attack, especially on beverages is only going to continue. Here, they tell us why its worth those calories (sort of..)

-MM
Madison Maven
http://adnalysis.wordpress.com

chapelier's picture
chapelier
Activity Score 154

yes this is the best one out of the bunch... i like the bright primary colours, but other than that, not much to be liked. the copy is nothing special, the artwork blah, the concept used.

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

Glut's picture
Glut
Activity Score 3937

The idea is old, but if i have to chose one of the series, this is it

halig's picture
halig
Activity Score 4

why is the tropicana bottle so small?? is there no better way to incorporate it??

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