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Your Daily Ray of Sunshine, Wednesday

Agency: 
Published/Aired: 
February 2011
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Description: 

Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.

You’ve made the climb to Wednesday.
Look, you can see the weekend from here.

Advertising Agency: DDBUK, London, UK
Creative Director: Grant Parker
Art Director: Shishir Patel
Copywriter: Sam Oliver
Designer: Pete Mould
Planning: Georgina Murray-Burton, Ami Smith

Comments (7)

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Highest Rated

halig's picture
halig
4 Activity Scores

why is the tropicana bottle so small?? is there no better way to incorporate it??

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