Your Daily Ray of Sunshine, Tuesday

Agency Network: 
February 2011

Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.

Print advertisment created by DDB, United Kingdom for Tropicana, within the category: Non-Alcoholic Drinks.

Late enough in the week to have woken up.
Not so late that you’ve gone back to sleep again.
You’re at your most productive on Tuesdays.

Advertising Agency: DDBUK, London, UK
Creative Director: Grant Parker
Art Director: Shishir Patel
Copywriter: Sam Oliver
Designer: Pete Mould
Planning: Georgina Murray-Burton, Ami Smith

Comments (2)

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luispiter's picture
Activity Score 2756

the art direction is bad... the concept is bad

Billoughsby's picture
Activity Score 5144

Not me too.

That's it.