Tropicana: Your Daily Ray of Sunshine, Tuesday

Late enough in the week to have woken up.
Not so late that you’ve gone back to sleep again.
You’re at your most productive on Tuesdays.

Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.

Advertising Agency: DDBUK, London, UK
Creative Director: Grant Parker
Art Director: Shishir Patel
Copywriter: Sam Oliver
Designer: Pete Mould
Planning: Georgina Murray-Burton, Ami Smith
Published: February 2011

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2 comments

luispiter's picture
luispiter
2756 pencils

the art direction is bad... the concept is bad

Billoughsby's picture
Billoughsby
5091 pencils

Not me too.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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