Tropicana: Your Daily Ray of Sunshine, Tuesday
Late enough in the week to have woken up.
Not so late that you’ve gone back to sleep again.
You’re at your most productive on Tuesdays.
Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.
Advertising Agency: DDBUK, London, UK
Creative Director: Grant Parker
Art Director: Shishir Patel
Copywriter: Sam Oliver
Designer: Pete Mould
Planning: Georgina Murray-Burton, Ami Smith
Published: February 2011