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Tropicana: Your Daily Ray of Sunshine, Thursday

Tropicana: Your Daily Ray of Sunshine, Thursday
Your rating: None Average: 5.9 (21 votes)

Thursday is the new Friday.

Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.

Advertising Agency: DDBUK, London, UK
Creative Director: Grant Parker
Art Director: Shishir Patel
Copywriter: Sam Oliver
Designer: Pete Mould
Planning: Georgina Murray-Burton, Ami Smith
Published: February 2011

3 Comments

Billoughsby's picture 5127 pencils
Billoughsby | Tue, 2011-02-22 11:33
8

Nothing earth-shattering here, but this set does serve as a poignant reminder of the undeniable power of a graphic and illustrative approaches in a glum-dum product photography world.

Kudos, team.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

barcreativo.com's picture 2752 pencils
barcreativo.com | Tue, 2011-02-22 13:24

i dont now.. i dont like...

www.barcreativo.com

shahidali's picture 3864 pencils
shahidali | Wed, 2011-02-23 01:07
2

Only the brief below is good. Crap copy. Average student work.

shahid

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