Tropicana: Your Daily Ray of Sunshine, Thursday

Thursday is the new Friday.

Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.

Advertising Agency: DDBUK, London, UK
Creative Director: Grant Parker
Art Director: Shishir Patel
Copywriter: Sam Oliver
Designer: Pete Mould
Planning: Georgina Murray-Burton, Ami Smith
Published: February 2011

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3 comments

Billoughsby's picture
Billoughsby
5091 pencils

Nothing earth-shattering here, but this set does serve as a poignant reminder of the undeniable power of a graphic and illustrative approaches in a glum-dum product photography world.

Kudos, team.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

luispiter's picture
luispiter
2756 pencils

i dont now.. i dont like...

shahidali's picture
shahidali
4063 pencils

Only the brief below is good. Crap copy. Average student work.

shahid

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