Tropicana: Your Daily Ray of Sunshine, Monday

On what other day of the working week are you rested?
What other day offers you the same brand new start?
What other day comes with it’s own built in excuse to be grumpy?
Think about it. Monday may actually be the best day of all.

Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.

Advertising Agency: DDBUK, London, UK
Creative Director: Grant Parker
Art Director: Shishir Patel
Copywriter: Sam Oliver
Designer: Pete Mould
Planning: Georgina Murray-Burton, Ami Smith
Published: February 2011

Related videos by Shutterstock

10 comments

Brainsoup's picture
Brainsoup
110 pencils

This is my favourite, maybe because I hate Mondays and this is kinda optimistic but... I still hate them anyway.
Anthropomorphic qualities can be cool, like this http://www.youtube.com/watch?v=2mTLO2F_ERY which I think is genius.

Prof's picture
Prof
1453 pencils

what does the tropicana campaign have to do with antropomorphic? and have you seriously just discovered the wind? i think the only thing left to say here is: noob. yes. i went there.

Quite really.

Billoughsby's picture
Billoughsby
5091 pencils

This is a winning set.

Brainsoup, that link... man, what does that have to do with the present set of ads?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Brainsoup's picture
Brainsoup
110 pencils

I didn't just discovered the wind, it just reminded me of it because I thought a little bit more about this campaign and what could have been done. I just wrote down my last thoughts. That's it.

kleenex's picture
kleenex
25130 pencils

nice idea.

luispiter's picture
luispiter
2756 pencils

no is impressionant... i dont like

jackblack's picture
jackblack
2230 pencils

Okay.

Molecule's picture
Molecule
437 pencils

this copy is boring and could be said in fewer words and have a bigger impact, I'm sure.

CuriousPencil's picture
CuriousPencil
4227 pencils

This is a warming series, and as the blurb says, a simple idea. Wednesday's a real nice one, Thursday too. This one I think could have done with a bit more separation between the sentences.

There should be a colon after 'consider this' and the middle 'stanza' should stand out.

Then you've got readability and impact. As it stands, this is a 'nearly' for me.

Lazarus's picture
Lazarus
1490 pencils

I don't care if Monday's blue, Tuesday's grey and Wednesday's too. Thursday I don't care about you. It's Friday, I'm in love.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments