drizae's picture
503 pencils

Things that are forced to look like other things. You can get this ad straight away, but it's rather tiresome and very first thought.

Fail Harder.

instinctive traveller's picture
instinctive tra...
189 pencils

Ivan, I suppose we need to have a real debate on "first thought" and "tiresome" as it's been thrown about here on these pages like so much confetti. Do you suppose you could do with a discussion board instead? http://kettleandmug.blogspot.com

drizae's picture
503 pencils

If the comment is not appropriate Ivan, then I apologise to you and instinctive for saying so.
However, it would be the exact same thing said to me by my CD if I showed him a campaign like that.

Fail Harder.

ivan's picture

I think it is appropriate to say this. Thanks for caring!

I still like the campaign, even though I remember so many similar ones. Bone made of milk, etc. I've done at least 2 of such campaigns myself. Still the above works I feel.

purplesimon's picture
475 pencils

I hear that too Ivan, sometimes budgets and clients can conspire to force this kind of idea.

Yes, it's nothing new, but those it's aimed at will and isn't that one of things ads are supposed to do - clearly inform consumers?

mikelite's picture
1031 pencils

Oooh, ooh, let's make X look like X! I love it! let's take it to our instructor & see what they think.

back2b's picture
191 pencils

I don't think you can get these ads straight away.
When I saw these (fish, bone, toast) I thought this product is aiming at your fluffy loved ones.
I guess it's misleading... I wouldn't like to drink stuff that is addressed to my pet.

Just my two cents...

budibudz's picture
22 pencils

Toast for Fibre, bone for calcium, and fish for omega3

"Love to Live, Live to Love"

Fatto's picture
102 pencils

Ma anche no!!!

whitewhite's picture
251 pencils

yea....budibudz.fish and omega3.I think it's pretty simple to relate

mrtalented's picture
2173 pencils

student work?

teenie's picture
1894 pencils

Fish and orange juice? The connection is disturbing. Especially first thing in the morning.

Guest's picture

how do you make tropicana orange juice

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