Trojan Condoms: Orgasms

Make each one special.

Advertising Agency: The Kaplan Thaler Group, New York, USA
Executive Creative Director: Linda Kaplan Thaler
Creative Director: Jason Graff/Whitney Pillsbury
Copywriter: Michael Greenburg
Art Director: Daniel Goldstein
Account Supervisor: Brad Kay

48 comments

jai hind's picture
jai hind
356 pencils

not bad

jai hind
art director

Guest's picture
Guest

Not so good either.

TRICKY's picture
TRICKY
3950 pencils

Toyota Rav 4
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The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

Done! Done! Done! Yeah, yeah...everything has been done before.
In this over-communicated world it is almost impossible to truly be original. It's almost guaranteed that someone, somewhere, at some point in time has done your precious little idea too Tricky.

TRICKY's picture
TRICKY
3950 pencils

so what you are saying is that it is the end of creativity? that everything has been done ? that there's no more room for new ideas? nope sireee i cant believe that its true. i once read : The Greatest danger for most of us lies not in setting our aim too high and falling short but in setting it too low and achieving our goal.

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

I'm just saying that I bet that almost all of your ideas that you've came up with have probably been done before too.

We could search for an image and post it up to prove that too. The more and more concepts are done (since the dawn of this profession) it stands to reason that there is almost no way to be truly original.

Let it go man and don't worry so much...and don't try to play "gotcha" on other art directors. AS if we can do the proper due diligence in research to double-check and see if this concept was done in 1982 by DDB in Argentina...for example.

TRICKY's picture
TRICKY
3950 pencils

i am not trying to prove anything neither playing gotcha sort of thing .. when i first saw your "orgasmic ad" it remind me of the Rav4 ad which i kept coz i liked it ... apparently you are taking it personally... orgasm=rollercoaster shmollercoaster whatever ...
and if your client is paying your agency to come up with "me too ads" then let it be...but pulheeeez too many credential for a "me too idea"

if you want too i can remove my comment so that your ad appears to be an original idea i dont mind just say please remove comment .....

The man who stops advertising to save money is like the man who stops the clock to save time

TRICKY's picture
TRICKY
3950 pencils

here's one go fetch if it exists
Image and video hosting by TinyPic

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

With the right time and resources I'll bet we could fairly easily find an ad from somewhere in the world and from some time ago that resembles this concept. Get over yourself if you think everything you do is original. Sorry to put a dent in your ego.

TRICKY's picture
TRICKY
3950 pencils

easy, all you have to do is: subscribe to adsoftheworld " research" and you'll surely dig something out ;)

The man who stops advertising to save money is like the man who stops the clock to save time

SeanMartin's picture
SeanMartin

I like it, but there's something about it that feels a little underplayed somehow, almost like the uncredited illustrator (and whatever feedback he got from the agency) had to confine things so much that the "trick" of writing the word trumped the message. If he'd taken a more radical point of view -- say, we're in the roller coaster car and the oncoming track spelled the word in forced perspective, it would have stated things a lot more strongly.

--------------------------

www.joey-aristophanes.com

Guest's picture
Guest

wow.
you really think your opinions matter.
that's funny.

go back to your rudimentary illustration and design work and leave the commenting for people who have something worthwhile to say.

Guest's picture
Guest

yours matter even more

Guest's picture
Guest

Do you actually work in advertising SeanMartin? I just find it hard to believe that you can spend so much time posting comments on this website and actually be a full time employee.

Guest's picture
Guest

Aaaah hahaha...that's exactly what I've been saying forever.
Check out his website and you'll see that he doesn't work in advertising. His work is very basic, elementary design and illustration. He has nothing to show for to be able to boast his opinions so much.

ivan's picture
ivan

Please stop the personal attacks. Let's stay on topic. Thank you!

Ivan Raszl, admin of AotW

Guest's picture
Guest

Could you try not to avoid acting like a 12 year old? That'd be great, thanks.

SeanMartin's picture
SeanMartin

Truly, I love the way people obsess about what I write, as though it really matters. It's fascinating.

Guest's picture
Guest

I truly love the way that you obsess about what people write about what you write about.

Guest's picture
Guest

not bad idea but i think the execution is sooo bad because there are too many comments on it.

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils

not bad idea but i think the execution is sooo bad because there are too many comments on it.

Guest's picture
Guest

haha... need ECD, 2 CD and 1AD to come out this kind of student quality ad. what a gross!!!

Guest's picture
Guest

Really bad artdirection,bad execution!!

Guest's picture
Guest

it looks nice but..do condoms give you orgasms?

Guest's picture
Guest

this kind does. it's got a vibrating ring.

new designer's picture
new designer
98 pencils

smart

izmild's picture
izmild
770 pencils

Good approach...

Gi_bo's picture
Gi_bo
1385 pencils

up close the AD sucks. There ara parts in that roller coaster where the cart cant even pass in between the structure. Its a poor observation but in terms of AD its too amateur.

GiBo

i am zero's picture
i am zero
142 pencils

I Like It.

:)

pashya is zero

tantrik_indian's picture
tantrik_indian
953 pencils

It says that the experience will be a thrilling one with highs and lows and there will be fireworks. Because it has a vibrator. Nice. The Ad works for me.

~~this paranoid survived!~~

unmanman's picture
unmanman
118 pencils

greetings

well done.

Guest's picture
Guest

Excellent concept, although I believe that it does fall short in the illustration and art direction part of it. But I can guess what might have happened. Lack of time and lack of budget could be a couple of any number of factors. This business has so many pitfalls. It caught my attention, made a point and was very relevant to the product benefit. Good job!!

Guest's picture
Guest

well, the fireworks/rollercoaster concept isn't new, but it works. it would have looked nice, if it was worked properly. I guess you didn't have enough time. Overall, it's good, but not great.

Guest's picture
Guest

"The Greatest danger for most of us lies not in setting our aim too high and falling short but in setting it too low and achieving our goal."

Great quote you stumbled upon, Tricky.

Guest's picture
Guest

So many stupid comments....are you all students ?
This is a 4/10 note ad...i have seen worse!!!!!...1/10 for most of the comments.

Guest's picture
Guest

man!!! finally i get to comment! i like the way this ad looks... the guy's gonna have a long ride.

Reality Check's picture
Reality Check
1804 pencils

Crediting the illustrator would have been nice.

thirty6chambers's picture
thirty6chambers
1464 pencils

what part of this ad was illustrated?

Guest's picture
Guest

Are you kidding? What part was illustrated? Do you have eyes? Most of it!

Guest's picture
Guest

hmmm... I remember this show on TV where a guy in the amusement park business said that each roller coaster ride is designed to be unique. maybe that is what they tried to use here. The copy seems to indicate that. Then maybe they also are saying ( kinda obviously ) that the sex is gonna be wild like a roller coaster ride. I can think of one more interpretation but I guess it is not important. So multiple messages coming out of this one. And what is this vibrating ring condom anyways?

evansgarcia's picture
evansgarcia
14 pencils

It sells !

Guest's picture
Guest

I think you are all students... you think you can do better? Let's see your book and then you can comment.

Guest's picture
Guest

I thought the message to be conveyed was increased stamina. Damn that looks like a long ride!

Guest's picture
Guest

not bad for this place

unmanman's picture
unmanman
118 pencils

greetings

its hopeless to argue over the fact that most ideas are beend done and redone... what matters is the way it is executed and if it has a positive reaction or imapact on the sales

Guest's picture
Guest

Cars definitely can improve your sex skills! How? Check this out: http://overkillers.blogspot.com/

second_creator's picture
second_creator
754 pencils

i liked it watsoever

copywriter

tastees's picture
tastees
13 pencils

condoms dont help orgasms! unless they are flavored or something

here are some flavored condoms http://www.tasteesflavoredcondoms.com

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