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14 comments

JCHS's picture
JCHS
66 pencils

lolol what is this... toooo forced.one of the worst ads ive seen in my life i really dont like it.

johann.s's picture
johann.s
112 pencils

ok ... because the dog has super mega energy the grandma is flying in the space????
And she owns the longost leash on earth!

I will never go to italy anymore... :D

Disco Munky's picture
Disco Munky
3900 pencils

It's one of those retractable leads. They go on for-Ever.

Doin' it for the points

act's picture
act
535 pencils

the dog transformed into planet earth?

dadada's picture
dadada
1719 pencils

not too bad in my opinion, it's realy forced but it's a style, i think that this ad can sell the product.

Everybody is creative, be yourself.

Rabubi's picture
Rabubi
560 pencils

Makes no sense.

Killer Kowalski's picture
Killer Kowalski
394 pencils

This ad in my eyes is art! By pushing it to the limits and way beyond, it uncovers how uninspired 90% of the award winning ads are working: just exaggerate thinks. Great work guys!

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

KK - the problem isn't that the exaggeration is there - I think everyone will agree that exaggeration can be very effective. The basic idea/premise is flawed from the start. There are some very intelligent people on this site (others not so much), but even they don't "get" it. Why is the walker in space? My guess is that the dog was so fast that the walker was flung into space by the momentum. Too weak if so. A better execution would be having the dog stop suddenly to smell a hydrant, and the walker propelled over it in an arc (or whatever). This really is too hard to "get". It looks like the dogwalker is coming back to earth after going for a space walk and being dragged back by the dog. Bad ad.

JPWrites's picture
JPWrites
238 pencils

Somebody wake me when this comment ends please.

Killer Kowalski's picture
Killer Kowalski
394 pencils

I guess you are right with your momentum theory. At least that's what I thought too. But I don't think this is a bad ad just beacause some (maybe including me) don't get it - just think of the economist ad most people don't get, still brilliant!

But I think it's a very good example how lot's of so called creatives work: look for some product an the effect it might have, exaggerate this effect to the max and you have a winner. But this ad actually is so bad, it is an caricature of this thinking. And that's what I like about it.

ellehcimeo's picture
ellehcimeo
3522 pencils

good grief! there's more of these? make it stop!

mariayya's picture
mariayya
150 pencils

please do... I´ll eat my veggies I promise !!

djspiralz's picture
djspiralz
491 pencils

whatever

JPWrites's picture
JPWrites
238 pencils

I don't mind this - a dog so enegetic he'll put you in orbit. Ha ha. Hey, the Russians thought of that idea a loooonnng time ago.

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