Advertising Agency: Latina Communications Group, Lima, Peru
Creative Director: Marcelo Ruffa
Art Director/Illustrator: Michael Bendezu
Copywriter: Mauricio Meza
Photographer: Juan Pablo Meza
Published: March 2007
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9 Comments
You get extra internets for telling which saint this is.
This is San Francisco de Asis (Francis of Assisi) roman catholic friar, founder of the Franciscans... (more info at wikipedia).
Correct. You won 2 internets. :)
Nice and simple idea, but i like more the Pattex one.
I`d love to receive that broken jar in my house.
http://adsoftheworld.com/media/ambient/pattex_3d_puzzle_dm
Yeah..I too think Pattex direct approach works more effectively. Alot of pulled-apart-n-piecing-together ideas done on prints, this is quite cleanly art directed though.
Is there a relevance I don't understand of using saints? I know of a broken angels, but broken virgin and broken saints I never heard of. Someone who is more into Christianity please explain!
Ceramic saints figures are very common in most catholic countries in South America. They are sold in the surroundings of main churches. People give this figures some spiritual value, so it's a piece if broken you don't want to throw it away...
simple and great art direction...very nice
Good Ads for me!
Congratulations.
Byte!