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23 comments

jazarah's picture
jazarah
1262 pencils

are they trying to communicate speed and grip?

lpliza's picture
lpliza
25 pencils

I.. what?

It's ugly and unclear.

toti's picture
toti
35 pencils

I think its saying "its fast as a fighter plane and it sticks on the road" and I might be wrong too cuz its a bit unclear...

CharlieR's picture
CharlieR
92 pencils

old idea.

scarfinati's picture
scarfinati
830 pencils

family trees usually go from one or two people to many, so this is confusing. Is it going upward or downward.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Nobody looks at an ad from the bottom up UNLESS the art director intends it to be read that way. I'm sure there are a few examples out there where it's clear that the starting point of the ad is at the bottom. I don't think this is confusing to undersatnd at all. The "fast/sticky" vis analogy for cars and bikes (and tires) has been done to death by now, but the message still seems clear as a bell.
I just hope this is not a double-page spread. And you know why.

lauke's picture
lauke
112 pencils

"confused" ??? unclear"???
It's so easy and clear to me.
Am I a genius???
I like it.

XL's picture
XL
214 pencils

I think it's more than clear. It's wicked fast. It handles great (i.e. it sticks to the road.)

And the family tree execution isn't at all confusing, either. It like, "Imagine if a fighter jet could mate with some gum on the street, you'd get this motorcycle."

Nice work.

the_rock's picture
the_rock
12 pencils

unclear? where i come from, family trees have a dad, a mom and at least a kid. don't get why its unclear....

Seixas's picture
Seixas
95 pencils

Very clear.

shaft_drive's picture
shaft_drive
273 pencils

Saab has done the Family-Tree-comprising-fighter-plane ad a very long time back. They can do that, since they make friggin jet fighters. This is a rip-off, obviously. I can't locate the exact ad, but here are some good (serious) ads which reveal the flightier side of Saab. http://www.trollhattansaab.net/archives/2005/06/saab_vs_poster.html (see sixth poster: Saab vs.saab)
http://www.trollhattansaab.net/archives/2007/10/new-2008-saab-9-3-ad-2...
Aha - found the ad - or half of it, at least. Those boys from brazil should be made to eat used tp for desecrating this classic.

lauke's picture
lauke
112 pencils

Family-Tree in advertising is not new at all. Have been done several times.
But the saab ad has nothing to do with anything... a car that came from two other cars, mixed with a jet that goes to nowhere!

I like this ad. They mix speed and grip to create a super bike. Very different from the link I think.

Mr. Phill's picture
Mr. Phill
131 pencils

Great and simple ad! Love it.

getconnected2001's picture
getconnected2001
989 pencils

Straight.....!

NatalieM's picture
NatalieM
1687 pencils

No dice. Keep thinking.

Cris's picture
Cris
47 pencils

the fold of the double pages is on the product...

lauke's picture
lauke
112 pencils

It came out as a single page. the double version is a poster.

december's picture
december
93 pencils

The concept isn't bad, but i wish there was more to the execution to make me want to look at it. Sepia doesn't do it for me anymore.

theanc's picture
theanc
2778 pencils

Idea is cool but I'm not sure about art direction.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

neuclone's picture
neuclone
90 pencils

Boo.

bhangbhang's picture
bhangbhang
44 pencils

Kak

xishan's picture
xishan
8 pencils

a good layout might hv made it better

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