Tri-State Generation and Transmission Association: Compact fluorescent kerosene
The way you use power has changed. Doesn't it make sense to change how we provide it?
Advertising Agency: Cactus, Denver, USA
Creative Director: Norm Shearer
Associate Creative Director / Art Director: Jeff Strahl
Copywriter: Ryan Johnson
Photographer: Randal Ford, Austin
Published: April 2009
18 Comments
This is what I call a good old fashioned ad.
finally something that is not looking like a ghost ad. Welcome to reality :-) It doesn't have to be fake to be good. But I must admit that the long text is not very attractive anyway...
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I like it.
Very nice copy and appropriate image. Smart and clean.
I don't see a problem with that long body copy, because you don't even have to read that if you want to get the ad. It's fully optional. If you place it in outdoor media, like in the bus stops - body copy also will do it's job.
dclxvi
I like it.
Very nice copy and appropriate image. Smart and clean.
I don't see a problem with that long body copy, because you don't even have to read that if you want to get the ad. It's fully optional. If you place it in outdoor media, like in the bus stops - body copy also will do it's job.
dclxvi
I like it.
Very nice copy and appropriate image. Smart and clean.
I don't see a problem with that long body copy, because you don't even have to read that if you want to get the ad. It's fully optional. If you place it in outdoor media, like in the bus stops - body copy also will do it's job.
dclxvi
wtf?
I am sorry, but somehow this happened - three times in a row :)
dclxvi
Ok. This one is ok.
CG
very to the point ...but i guess the body copy could be done with....the image says it all....
very to the point ...but i guess the body copy could be done with....the image says it all....
the ad is nice
good idea
copy could have been shorter
well fine
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~ Quite obviously, I have gathered no moss ! ~
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~ Quite obviously, I have gathered no moss ! ~
Great...if only all the copy had´nt been there. Guess that makes it good.
Simple, clear, to the point.
Not really crazy about this visual solution.
completely forgettable.
just a sugessition, The tagline could have been- "The way you use power has changed. Doesn't it make sense to change the way to generate it ?"
nice ad.
Thats Some Bad Hat, Harry
Nice work. Though long I actually read it. - Atul