Tri-State Generation and Transmission Association: Compact fluorescent kerosene

The way you use power has changed. Doesn't it make sense to change how we provide it?

Advertising Agency: Cactus, Denver, USA
Creative Director: Norm Shearer
Associate Creative Director / Art Director: Jeff Strahl
Copywriter: Ryan Johnson
Photographer: Randal Ford, Austin
Published: April 2009

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18 comments

Guest's picture
Guest

This is what I call a good old fashioned ad.

joelapompe's picture
joelapompe
3430 pencils

finally something that is not looking like a ghost ad. Welcome to reality :-) It doesn't have to be fake to be good. But I must admit that the long text is not very attractive anyway...

http://www.joelapompe.net

NomadDCLXVI's picture
NomadDCLXVI
440 pencils

I like it.
Very nice copy and appropriate image. Smart and clean.
I don't see a problem with that long body copy, because you don't even have to read that if you want to get the ad. It's fully optional. If you place it in outdoor media, like in the bus stops - body copy also will do it's job.

dclxvi

NomadDCLXVI's picture
NomadDCLXVI
440 pencils

I like it.
Very nice copy and appropriate image. Smart and clean.
I don't see a problem with that long body copy, because you don't even have to read that if you want to get the ad. It's fully optional. If you place it in outdoor media, like in the bus stops - body copy also will do it's job.

dclxvi

NomadDCLXVI's picture
NomadDCLXVI
440 pencils

I like it.
Very nice copy and appropriate image. Smart and clean.
I don't see a problem with that long body copy, because you don't even have to read that if you want to get the ad. It's fully optional. If you place it in outdoor media, like in the bus stops - body copy also will do it's job.

dclxvi

NomadDCLXVI's picture
NomadDCLXVI
440 pencils

wtf?

I am sorry, but somehow this happened - three times in a row :)

dclxvi

Carlos Garcia's picture
Carlos Garcia
846 pencils

Ok. This one is ok.

CG

Guest's picture
Guest

very to the point ...but i guess the body copy could be done with....the image says it all....

Guest's picture
Guest

very to the point ...but i guess the body copy could be done with....the image says it all....

Guest's picture
Guest

the ad is nice

rolling.stone's picture
rolling.stone
2740 pencils

good idea

copy could have been shorter

well fine

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~ Quite obviously, I have gathered no moss ! ~

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~ Quite obviously, I have gathered no moss ! ~

Leeds United's picture
Leeds United
96 pencils

Great...if only all the copy had´nt been there. Guess that makes it good.

ricklongo's picture
ricklongo
1244 pencils

Simple, clear, to the point.

corndogfuneral's picture
corndogfuneral
1053 pencils

Not really crazy about this visual solution.

Guest's picture
Guest

completely forgettable.

Guest's picture
Guest

just a sugessition, The tagline could have been- "The way you use power has changed. Doesn't it make sense to change the way to generate it ?"

hari.'s picture
hari.
375 pencils

nice ad.

Guest's picture
Guest

Nice work. Though long I actually read it. - Atul

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