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73 comments

chinaski's picture
chinaski
946 pencils

excellent. very simple and to the point. well done.

Guest's picture
Guest

good photoshop work bad idea

Guest's picture
Guest

Where do you see photoshop work? It's just a photo.

wongster's picture
wongster
15 pencils

good photoshop work, good idea.

Guest's picture
Guest

Nice to see this idea again....

TRICKY's picture
TRICKY
3923 pencils

one more with a child's face and you have a campaign

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

NastyJester's picture
NastyJester
744 pencils

How do you get free drinks from your points? I have over 200 of them... can I get a pint please?

TRICKY's picture
TRICKY
3923 pencils

redeem every 1000 point for "drink all you can night" at the ads of the world BAR.
for more info contact: Ivan Raszl the bartender

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

ivan's picture
ivan

:D Sure thing!

Ivan Raszl, admin of AotW

TRICKY's picture
TRICKY
3923 pencils

boy i m going to get waisted for three night who's with me?

The man who stops advertising to save money is like the man who stops the clock to save time

NastyJester's picture
NastyJester
744 pencils

Man, not fair. My points were in the thousands... then I go on holiday for a week and they get reset! Better get commenting.

TRICKY's picture
TRICKY
3923 pencils

next time don't forget your laptop when you 're on holiday :))))))))

The man who stops advertising to save money is like the man who stops the clock to save time

Olafski001's picture
Olafski001
1193 pencils

I

Olafski001's picture
Olafski001
1193 pencils

AM

Olafski001's picture
Olafski001
1193 pencils

WORKING

Olafski001's picture
Olafski001
1193 pencils

ON

Olafski001's picture
Olafski001
1193 pencils

IT

Olafski001's picture
Olafski001
1193 pencils

!

Guest's picture
Guest

good work

Guest's picture
Guest

What makes you think this is a good ad?
It works on all drinks, hence it fails.

Guest's picture
Guest

That not alwais is bad, because it works with the benefit of the product.

Crisp One's picture
Crisp One
2007 pencils

it doesn't matter if it works on all drinks, they are the ones to point it out.

Most products are the same, how the hell do you think they make themselves stand out.

Guest's picture
Guest

No it DOES matter. Obviously, you haven't been to an ad school or read books about advertising.
If a certain product has no unique benefit, you should create a certain personality for it.
The golden rule of advertising: if your ad works perfectly for another product, then it's not a good ad.
I like the idea, but it can work on just any diet drink. Sorry.

Wordnerd's picture
Wordnerd
6662 pencils

obviously you have been to an advertising school and read a lot of books on advertising. but as obviously you haven't worked in advertising. now why don't you go create a nice, cuddly personality for milk, the world doesn't need?

it's milk for christ sake! this is not about some lifestyle brand

Guest's picture
Guest

Hey nerdy nerd, ask any reputable creative director, and he'll tell you that this ad sucks.

Wordnerd's picture
Wordnerd
6662 pencils

go read a book. Or ask your reputable cd about something smarter to write here

Guest's picture
Guest

Go drink some of that milk. You need to grow up, Nerdy.

Crisp One's picture
Crisp One
2007 pencils

Hey Guest, your spineless anonymity aside, lets go down memory lane, green Beer bottles, lucky strike cigarettes " Its Toasted", etc... they all say something that the other competing product do, but they are the first to say it. So, believe it or not, that is the benefit, they are the first to say it, so, they own that, and that makes them different.Granted this is not a great ad, and they don't quite do a good job at owning the "skinny face" attribute, but my argument stands.

secondly, Id like to be in the room when you use the term U.S.P. and everyone around laughs at you, or is at leased thinking it in their head.

Wordnerd's picture
Wordnerd
6662 pencils

Hey nice!

Guest's picture
Guest

Agree with the before-above comment. This works for all milk brands, even all drinks that come with straw, hence it's an epic fail.
All those who shouted "nice!" should go learn a thing or two about advertising. Leo Burnett go sell falafel!

"If it doesn't sell, it's not creative."

Guest's picture
Guest

好好学英语阿,,这大都看不懂啊,,,

Guest's picture
Guest

done...

Guest's picture
Guest

BUeno Vergoñosssss!

Guest's picture
Guest

No, this do not work for all milk brands... or all drinks that come with straw. See more carefully.
Well done.

Saritha's picture
Saritha
17 pencils

So basically after drinking Trim, as long as you hold mouth as if you're sucking on a straw you'll look slim?

robottttrockkkk's picture
robottttrockkkk
814 pencils

great

corndogfuneral's picture
corndogfuneral
1053 pencils

Really nice idea. I would have given it a higher rating if the second ad wouldn't have been the same execution as this one.

Hibon's picture
Hibon
3731 pencils

Better than the women, idea OK but "cheap work"

Simple ideas are the best !

ElAndres's picture
ElAndres
50 pencils

fresh.

Chris's picture
Chris
1987 pencils

not bad

Guest's picture
Guest

Done!!! Pepsi light. puaj!

Tonits's picture
Tonits
349 pencils

Muy bueno.

Gualcor's picture
Gualcor
970 pencils

yes

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture
Guest

Can't see this side by side ideas anymore...

Ed Mintone's picture
Ed Mintone
585 pencils

smart

CopywriterInTraining's picture
CopywriterInTraining
162 pencils

Great, simply great.

Guest's picture
Guest

noooo... how many times???

PREHISTORIC IDEA!!!

eldeadevis's picture
eldeadevis
306 pencils

DONE!

Guest's picture
Guest

crap

premc's picture
premc
917 pencils

6/10 nice !!

radical

tridipnandi's picture
tridipnandi
220 pencils

How to look ugly...

Guest's picture
Guest

Good photoshop & Very very crap idea

Guest's picture
Guest

zorzi nice i like it

Olafski001's picture
Olafski001
1193 pencils

good one

Guest's picture
Guest

the guy in the ad looks like Said Francis :)

induardinho's picture
induardinho
30 pencils

simple and nice. and the msg goes directly to the client. clever ;)

Guest's picture
Guest

you mean the consumer

Guest's picture
Guest

Done! and very done!

Wadih A3's picture
Wadih A3
256 pencils

fresh

Notorious's picture
Notorious
629 pencils

I love the ad, seeing the product I see the idea is brilliant, but hey u know why i didn't give it 9? it's cuz YOU GUYS SHOULDN'T PUT THE FACE in the left - it was pointless to put it (says my mentor who is a CD in the company i work for) good luck

outsmart me, if you can

Guest's picture
Guest

Done!! Pepsi light

Chapulin Colorado's picture
Chapulin Colorado
150 pencils

- Dime con quién andas y te sacaran los ojos.

Guest's picture
Guest

THis is so COPIED dude!!!!!!!!! here is the link
http://www.coloribus.com/paedia/prints/2005/11/13/251289/1ec4fabf1a776...

here is the exact version of wht has been done here....

Chunk's picture
Chunk
32 pencils

'Dude'.. do you honestly think that the creative team got a brief for 'slim milk' and then giggled and laughed and rubbed their hands together mischievously and said "hmmm.. what can we find to copy? Let's search through all the advertising books in the world until we find something.. and then copy it exactly the same.. mwahhhhhh."

No, you moron. They have a product with a similar proposition to a million other products and.. unsurprisingly.. they ended in a place someone else has been. I'm sure it was sheer coincidence.. the result of similar briefs. Happens all the time.

Great job guys.. sorry someone else has done it.. but that doesn't take anything away from your great idea. Just means you probably won't win metal for it (but maybe you will, even so.. that also happens).

Chunk.

Crisp One's picture
Crisp One
2007 pencils

"giggled and laughed and rubbed their hands together mischievously"

ha!

Guest's picture
Guest

so done!!!!!!

Notorious's picture
Notorious
629 pencils

this agency is lucky for having sa ed their executive CD

outsmart me, if you can

Guest's picture
Guest

i don't understand where is photoshop work? it's photograph, can you see properly !

Guest's picture
Guest

Even if it's copied, I like it.

halfstring's picture
halfstring
288 pencils

Cause being slightly overweight is just wrong.

capywriter's picture
capywriter
5513 pencils

this one looks better than the one with the woman

Liverpudillian's picture
Liverpudillian
58 pencils

good and simple

Guest's picture
Guest

I Think it needs text.
The consumer may be confused with just the image and a good slogan may complete and help the message become more easy to remember.
Anyway, nice work!

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