Trim: Man
Advertising agency: Leo Burnett Jeddah, KSA
Art director: ZorZi Hoyek
Photographers: Roger Moukarzel, Steve Kozman
Illustrators / Retouchers: Mark Calina, Julien Lions
Account Group Director: Georges Maktabi
Published: March 2008
74 Comments
excellent. very simple and to the point. well done.
good photoshop work bad idea
Where do you see photoshop work? It's just a photo.
good photoshop work, good idea.
Nice to see this idea again....
one more with a child's face and you have a campaign
"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart
The man who stops advertising to save money is like the man who stops the clock to save time
How do you get free drinks from your points? I have over 200 of them... can I get a pint please?
redeem every 1000 point for "drink all you can night" at the ads of the world BAR.
for more info contact: Ivan Raszl the bartender
"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart
The man who stops advertising to save money is like the man who stops the clock to save time
:D Sure thing!
boy i m going to get waisted for three night who's with me?
The man who stops advertising to save money is like the man who stops the clock to save time
Man, not fair. My points were in the thousands... then I go on holiday for a week and they get reset! Better get commenting.
next time don't forget your laptop when you 're on holiday :))))))))
The man who stops advertising to save money is like the man who stops the clock to save time
I
AM
WORKING
ON
IT
!
good work
What makes you think this is a good ad?
It works on all drinks, hence it fails.
That not alwais is bad, because it works with the benefit of the product.
it doesn't matter if it works on all drinks, they are the ones to point it out.
Most products are the same, how the hell do you think they make themselves stand out.
No it DOES matter. Obviously, you haven't been to an ad school or read books about advertising.
If a certain product has no unique benefit, you should create a certain personality for it.
The golden rule of advertising: if your ad works perfectly for another product, then it's not a good ad.
I like the idea, but it can work on just any diet drink. Sorry.
obviously you have been to an advertising school and read a lot of books on advertising. but as obviously you haven't worked in advertising. now why don't you go create a nice, cuddly personality for milk, the world doesn't need?
it's milk for christ sake! this is not about some lifestyle brand
Hey nerdy nerd, ask any reputable creative director, and he'll tell you that this ad sucks.
go read a book. Or ask your reputable cd about something smarter to write here
Go drink some of that milk. You need to grow up, Nerdy.
Hey Guest, your spineless anonymity aside, lets go down memory lane, green Beer bottles, lucky strike cigarettes " Its Toasted", etc... they all say something that the other competing product do, but they are the first to say it. So, believe it or not, that is the benefit, they are the first to say it, so, they own that, and that makes them different.Granted this is not a great ad, and they don't quite do a good job at owning the "skinny face" attribute, but my argument stands.
secondly, Id like to be in the room when you use the term U.S.P. and everyone around laughs at you, or is at leased thinking it in their head.
Hey nice!
Agree with the before-above comment. This works for all milk brands, even all drinks that come with straw, hence it's an epic fail.
All those who shouted "nice!" should go learn a thing or two about advertising. Leo Burnett go sell falafel!
"If it doesn't sell, it's not creative."
好好学英语阿，，这大都看不懂啊，，，
done...
BUeno Vergoñosssss!
No, this do not work for all milk brands... or all drinks that come with straw. See more carefully.
Well done.
So basically after drinking Trim, as long as you hold mouth as if you're sucking on a straw you'll look slim?
great
Really nice idea. I would have given it a higher rating if the second ad wouldn't have been the same execution as this one.
Good idea. Simple but nice!
Better than the women, idea OK but "cheap work"
Simple ideas are the best !
fresh.
not bad
Done!!! Pepsi light. puaj!
Muy bueno.
yes
--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor
Can't see this side by side ideas anymore...
smart
Great, simply great.
noooo... how many times???
PREHISTORIC IDEA!!!
DONE!
crap
6/10 nice !!
radical
How to look ugly...
Good photoshop & Very very crap idea
zorzi nice i like it
good one
the guy in the ad looks like Said Francis :)
simple and nice. and the msg goes directly to the client. clever ;)
you mean the consumer
Done! and very done!
fresh
I love the ad, seeing the product I see the idea is brilliant, but hey u know why i didn't give it 9? it's cuz YOU GUYS SHOULDN'T PUT THE FACE in the left - it was pointless to put it (says my mentor who is a CD in the company i work for) good luck
outsmart me, if you can
Done!! Pepsi light
- Dime con quién andas y te sacaran los ojos.
- Más vale solo que mal que por bien no venga.
- Es de sabios lo comete cualquiera.
- Un error se comete al equivocarse.
- Cría cuervos y te diré quien eres.
- Dime con quién andas y te sacaran los ojos.
- Árbol que crece temprano amanece más torcido
THis is so COPIED dude!!!!!!!!! here is the link
http://www.coloribus.com/paedia/prints/2005/11/13/251289/1ec4fabf1a776...
here is the exact version of wht has been done here....
'Dude'.. do you honestly think that the creative team got a brief for 'slim milk' and then giggled and laughed and rubbed their hands together mischievously and said "hmmm.. what can we find to copy? Let's search through all the advertising books in the world until we find something.. and then copy it exactly the same.. mwahhhhhh."
No, you moron. They have a product with a similar proposition to a million other products and.. unsurprisingly.. they ended in a place someone else has been. I'm sure it was sheer coincidence.. the result of similar briefs. Happens all the time.
Great job guys.. sorry someone else has done it.. but that doesn't take anything away from your great idea. Just means you probably won't win metal for it (but maybe you will, even so.. that also happens).
Chunk.
"giggled and laughed and rubbed their hands together mischievously"
ha!
so done!!!!!!
this agency is lucky for having sa ed their executive CD
outsmart me, if you can
i don't understand where is photoshop work? it's photograph, can you see properly !
Even if it's copied, I like it.
Cause being slightly overweight is just wrong.
this one looks better than the one with the woman
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good and simple
I Think it needs text.
The consumer may be confused with just the image and a good slogan may complete and help the message become more easy to remember.
Anyway, nice work!