Trigger Jeans: Monster, 3

Even nightmares make dreams.
Trigger
Your passion

The target youth fall in to the Sec B category. These are deep-rooted young Indians, slowly exposed to the world through the internet and are anxious to make their mark. They are passionately daring to achieve and feel anything is possible and it is this angst to get there somehow, that takes on a darker tone.

Advertising Agency: Bronze Communications, Bangalore, India
Creative Directors: Mandappa K. C, Suresh
Art Director: Jeba
Copywriter: Mandappa K C
Stylist: Uday
Photographer: Arun Natrajan
Business Head: Sujit Sarkar
Agency Head: Suresh
Published: December 2011

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8 comments

macnell's picture
macnell
169 pencils

..........

Hadrons's picture
Hadrons
5743 pencils

Nightmare ad.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
26358 pencils

All three ads did not work for me.

CuriousPencil's picture
CuriousPencil
4227 pencils

Messy product display, negative messaging trying to be Daring, Fresh, Dynamic, Sexy, Blah, resulting in a 'please someone tell us this is how to do advertising' effect.

THIS CAMPAIGN DOES NOT MEAN ANYTHING.

Hadrons's picture
Hadrons
5743 pencils

I like your analyses.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

CuriousPencil's picture
CuriousPencil
4227 pencils

Thank you.

ace85le's picture
ace85le
3939 pencils

I don't think it's that bad. Will give them credit for the nice execution.

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observant vicky's picture
observant vicky
194 pencils

full of bakwas

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