Long lasting whiteness.
Advertising Agency: JWT Morocco
Creative Director: Nicolas Geahchan
Art Director / Copywriter: Sirine Sabbah
Photographers: Khalil Nemmaoui, Gilles Benchetrit
Other additional credits: Khalil Khatib, Ali Rezgui
Published: April 2009
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38 Comments
it's pretty much the same idea as orbit, eclipse and a million other chewing gum, teeth whitening or laundry detergent ads.
Tee-Hee!
Tee-hee-th!
This will not make me buy the product (i dont believe on the long lasting whiteness of the product) but at least is not a boring ad and makes people smile.
Simple ideas are the best !
pretty but nice
one should not take life so seriously - as one will not come out of it alive.
what a stupid comment.
think about
Old idea
Good art direction
- Cría cuervos y te diré quien eres.
- Más vale solo que mal que por bien no venga.
- Es de sabios lo comete cualquiera.
- Un error se comete al equivocarse.
- Cría cuervos y te diré quien eres.
- Dime con quién andas y te sacaran los ojos.
- Árbol que crece temprano amanece más torcido
cría tivos y te sacarán los ojos, qué manía con el chapulín....
Hormone vs Neuron - Twitter
How do people keep getting away with this as good work?
Stop recycling this idea. What about a dental x-ray that is totally over exposed? What about two people kissing and light shining out of their eyes and ears?
Think about it for a few seconds, it'll come to you...
--
brandon
www.brandonknowlden.com
I didnt really see it as a recycled ad.. I saw it as a funny spoof of the old one, even a continuation of the old one...
why to force the idea by showing that book cover? no need.
from dish to teeth... the idea that cleanliness makes light is old. and, now, boring.
old but good
please, no more glowing teeth.
This idea has been done to death. Really. It appalls me to see it again.
old concept, ohk 4/10
radical
old idea. Stolen from Piyush Pandey...HappyDent...
hey friend, i think / as i remember not Piyush Bhai, but Prasoon Bhai
ya...sorry..it was prasoon joshi...thanks...
How many times???
they shud do something fresh now...like during earth hour, they shud bombard the city with outdoor minimal lighting ;)
oops, did i just give away a nice idea? im afraid i did!
very average...and the title of the book spoils the idea somewhere
the concept belongs to that woman's childhood.
There's nothing fresh about this.
The idea is about as old as the old fart lying in bed
Nice but the book title makes it suck
I'll cut my arm if I ever see this idea again.
NOt a bad idea. Nice execution. A little too category oriented though.
Old idea. Book cover is forced and this grandma looks like Einstein.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Believe in Jesus - http://cargocollective.com/augustojesus
http://www.advertolog.com/paedia/prints/2008/05/21/200909/
COPY COPY!!!!!!!
Certain similarities to:
http://kuzdal.com/teeth/
maybe not that fresh as an idea, but it's ok. Just think the book is a bit too much.
i thought about it, and my head hurts
http://adsoftheworld.com/media/print/evonik_industries_grandma
I loved the Happy Dent one! So fresh.
Am not buying into this one.
Plus this is a mass market product (chewing gum) and it is in English for morocco? Morocco speak Arabic and French, not English. I could understand if it was like a corporate ad going to international markets, but chewing gum!!!
Yvan C. Goudard
Advertising Consultant
Froggystyle
Follow me on:
LinkedIn: http://www.linkedin.com/in/yvancg
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The original :
http://www.joelapompe.net/2010/03/01/trident-white-evonik-knsk-jwt/
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
nice execution :)
i totally agree, the idea is not that fresh, but, since it's not for the same kind of product, it doesn't matter :)
separate note, can u please upload other moroccan visuals :)
done to death
Critics are easy.