Trident White: Grandma

Long lasting whiteness.

Advertising Agency: JWT Morocco
Creative Director: Nicolas Geahchan
Art Director / Copywriter: Sirine Sabbah
Photographers: Khalil Nemmaoui, Gilles Benchetrit
Other additional credits: Khalil Khatib, Ali Rezgui
Published: April 2009

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39 comments

krautland's picture
krautland
3204 pencils

it's pretty much the same idea as orbit, eclipse and a million other chewing gum, teeth whitening or laundry detergent ads.

Guest's picture
Guest

Tee-Hee!

Guest's picture
Guest

Tee-hee-th!

Hibon's picture
Hibon
3731 pencils

This will not make me buy the product (i dont believe on the long lasting whiteness of the product) but at least is not a boring ad and makes people smile.

Simple ideas are the best !

slowrider's picture
slowrider
648 pencils

pretty but nice

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

what a stupid comment.

Guest's picture
Guest

think about

Chapulin Colorado's picture
Chapulin Colorado
150 pencils

Old idea
Good art direction

- Cría cuervos y te diré quien eres.

DJVassallo's picture
DJVassallo
243 pencils

cría tivos y te sacarán los ojos, qué manía con el chapulín....

bknowlden's picture
bknowlden
3647 pencils

How do people keep getting away with this as good work?

Stop recycling this idea. What about a dental x-ray that is totally over exposed? What about two people kissing and light shining out of their eyes and ears?

Think about it for a few seconds, it'll come to you...

Guest's picture
Guest

I didnt really see it as a recycled ad.. I saw it as a funny spoof of the old one, even a continuation of the old one...

Guest's picture
Guest

why to force the idea by showing that book cover? no need.

Guest's picture
Guest

from dish to teeth... the idea that cleanliness makes light is old. and, now, boring.

kai539's picture
kai539
244 pencils

old but good

Guest's picture
Guest

please, no more glowing teeth.

This idea has been done to death. Really. It appalls me to see it again.

premc's picture
premc
917 pencils

old concept, ohk 4/10

radical

50's picture
50
4 pencils

old idea. Stolen from Piyush Pandey...HappyDent...

Guest's picture
Guest

hey friend, i think / as i remember not Piyush Bhai, but Prasoon Bhai

Guest's picture
Guest

ya...sorry..it was prasoon joshi...thanks...

geraldanith's picture
geraldanith
97 pencils

How many times???

Guest's picture
Guest

they shud do something fresh now...like during earth hour, they shud bombard the city with outdoor minimal lighting ;)

oops, did i just give away a nice idea? im afraid i did!

shahid.h's picture
shahid.h
256 pencils

very average...and the title of the book spoils the idea somewhere

Guest's picture
Guest

the concept belongs to that woman's childhood.

Guest's picture
Guest

There's nothing fresh about this.

LeeHarvey's picture
LeeHarvey
3045 pencils

The idea is about as old as the old fart lying in bed

Marmite's picture
Marmite
4 pencils

Nice but the book title makes it suck

Guest's picture
Guest

I'll cut my arm if I ever see this idea again.

corndogfuneral's picture
corndogfuneral
1053 pencils

NOt a bad idea. Nice execution. A little too category oriented though.

theanc's picture
theanc
2778 pencils

Old idea. Book cover is forced and this grandma looks like Einstein.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture
Guest
Guest's picture
Guest

Certain similarities to:
http://kuzdal.com/teeth/

capywriter's picture
capywriter
5511 pencils

maybe not that fresh as an idea, but it's ok. Just think the book is a bit too much.

notcaslon's picture
notcaslon
18 pencils

i thought about it, and my head hurts

yvancg's picture
yvancg
222 pencils

I loved the Happy Dent one! So fresh.
Am not buying into this one.
Plus this is a mass market product (chewing gum) and it is in English for morocco? Morocco speak Arabic and French, not English. I could understand if it was like a corporate ad going to international markets, but chewing gum!!!

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

Lila_B's picture
Lila_B
68 pencils

nice execution :)
i totally agree, the idea is not that fresh, but, since it's not for the same kind of product, it doesn't matter :)
separate note, can u please upload other moroccan visuals :)

dadada's picture
dadada
1719 pencils

done to death

Everybody is creative, be yourself.

javatimes's picture
javatimes

Verry good work...unfortunatly

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