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Grandma

Agency: 
Published/Aired: 
April 2009
6548
Description: 

Print advertisment created by JWT, Morocco for Trident, within the category: Health.

Long lasting whiteness.

Advertising Agency: JWT Morocco
Creative Director: Nicolas Geahchan
Art Director / Copywriter: Sirine Sabbah
Photographers: Khalil Nemmaoui, Gilles Benchetrit
Other additional credits: Khalil Khatib, Ali Rezgui

Comments (39)

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krautland's picture
krautland
Activity Score 3216

it's pretty much the same idea as orbit, eclipse and a million other chewing gum, teeth whitening or laundry detergent ads.

Guest's picture
Guest

Tee-Hee!

Guest's picture
Guest

Tee-hee-th!

Hibon's picture
Hibon
Activity Score 3736

This will not make me buy the product (i dont believe on the long lasting whiteness of the product) but at least is not a boring ad and makes people smile.

Simple ideas are the best !

slowrider's picture
slowrider
Activity Score 648

pretty but nice

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

what a stupid comment.

Guest's picture
Guest

think about

Chapulin Colorado's picture
Chapulin Colorado
Activity Score 150

Old idea
Good art direction

- Cría cuervos y te diré quien eres.

DJVassallo's picture
DJVassallo
Activity Score 243

cría tivos y te sacarán los ojos, qué manía con el chapulín....

bknowlden's picture
bknowlden
Activity Score 3647

How do people keep getting away with this as good work?

Stop recycling this idea. What about a dental x-ray that is totally over exposed? What about two people kissing and light shining out of their eyes and ears?

Think about it for a few seconds, it'll come to you...

Guest's picture
Guest

I didnt really see it as a recycled ad.. I saw it as a funny spoof of the old one, even a continuation of the old one...

Guest's picture
Guest

why to force the idea by showing that book cover? no need.

Guest's picture
Guest

from dish to teeth... the idea that cleanliness makes light is old. and, now, boring.

kai539's picture
kai539
Activity Score 244

old but good

Guest's picture
Guest

please, no more glowing teeth.

This idea has been done to death. Really. It appalls me to see it again.

premc's picture
premc
Activity Score 917

old concept, ohk 4/10

radical

50's picture
50
Activity Score 4

old idea. Stolen from Piyush Pandey...HappyDent...

Guest's picture
Guest

hey friend, i think / as i remember not Piyush Bhai, but Prasoon Bhai

Guest's picture
Guest

ya...sorry..it was prasoon joshi...thanks...

geraldanith's picture
geraldanith
Activity Score 97

How many times???

Guest's picture
Guest

they shud do something fresh now...like during earth hour, they shud bombard the city with outdoor minimal lighting ;)

oops, did i just give away a nice idea? im afraid i did!

shahid.h's picture
shahid.h
Activity Score 256

very average...and the title of the book spoils the idea somewhere

Guest's picture
Guest

the concept belongs to that woman's childhood.

Guest's picture
Guest

There's nothing fresh about this.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

The idea is about as old as the old fart lying in bed

Marmite's picture
Marmite
Activity Score 4

Nice but the book title makes it suck

Guest's picture
Guest

I'll cut my arm if I ever see this idea again.

corndogfuneral's picture
corndogfuneral
Activity Score 1053

NOt a bad idea. Nice execution. A little too category oriented though.

theanc's picture
theanc
Activity Score 2783

Old idea. Book cover is forced and this grandma looks like Einstein.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture
Guest
Guest's picture
Guest

Certain similarities to:
http://kuzdal.com/teeth/

capywriter's picture
capywriter
Activity Score 5509

maybe not that fresh as an idea, but it's ok. Just think the book is a bit too much.

notcaslon's picture
notcaslon
Activity Score 18

i thought about it, and my head hurts

yvancg's picture
yvancg
Activity Score 222

I loved the Happy Dent one! So fresh.
Am not buying into this one.
Plus this is a mass market product (chewing gum) and it is in English for morocco? Morocco speak Arabic and French, not English. I could understand if it was like a corporate ad going to international markets, but chewing gum!!!

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

Lila_B's picture
Lila_B
Activity Score 68

nice execution :)
i totally agree, the idea is not that fresh, but, since it's not for the same kind of product, it doesn't matter :)
separate note, can u please upload other moroccan visuals :)

dadada's picture
dadada
Activity Score 1720

done to death

Everybody is creative, be yourself.

javatimes's picture
javatimes

Verry good work...unfortunatly

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