39 comments

Guest's picture
Guest

great!

Guest's picture
Guest

Amazing!

Guest's picture
Guest

Am i stupid if i do not get it ????

Guest's picture
Guest

well, it is an optical illusion...it looks like the H2Os are moving, like water. Genius!

silvertongue's picture
silvertongue
549 pencils

Was this not done for a hypnotism show?

ricklongo's picture
ricklongo
1244 pencils

Is it the optical illusion?

If so, what's the ad's message again? Water moves?

Guest's picture
Guest

Just a fun Water Day ad....read it...

LeeHarvey's picture
LeeHarvey
3045 pencils

Geezzzz man, relax! It's a very original way to communicate 'water' (in 2 ways). No more, no less. A job well done!

Guest's picture
Guest

ya ya ya, great.

Guest's picture
Guest

Genius!!!!

Guest's picture
Guest

Genius!

Guest's picture
Guest

Genius?

This optical illusion effect has been done many, many times in ads.

It's fun to look at, but derivative. And hardly "genius."

Guest's picture
Guest

Yes, this optical illusion effect has been done in ads, but his fit awesome in this.
cheers!

dsklan's picture
dsklan
1925 pencils

fits awesome?!
you cant find a fake client that fits perfekt on almost any topic....

Guest's picture
Guest

But this means he´s think in the right way

Guest's picture
Guest

Oh my pride!!!!

bompa's picture
bompa
318 pencils

Another optical illusion? Enough

NastyJester's picture
NastyJester
744 pencils

The hypnosis/bus/naked ad actually seems to jump out at you, whereas this just wobbles slightly and makes my head hurt. It would make a great Aspirin advert, cos that's what I need right now.

Guest's picture
Guest

DONE LOT'S OF TIMES

Guest's picture
Guest

all these damn guest voters..
and yes, the irony

Zulo's picture
Zulo
62 pencils

Congratulation to the 1st one who did it, centuries ago.

Once again?

izmild's picture
izmild
770 pencils

Interesting...!

icanthink's picture
icanthink
270 pencils

nice art direction!

Guest's picture
Guest

very beautiful

macuser's picture
macuser
32 pencils

I'm glad I read the comments. I thought I was having a stroke when I first looked at this. Nice work, even if it makes you feel slightly sea sick.

adgourmet's picture
adgourmet
65 pencils

Beautiful work, guys

kudos!

ADcoke's picture
ADcoke
160 pencils
Guest's picture
Guest

very nice! its moving...

Guest's picture
Guest

Has been done! But celebrate that of H2o day. It seems to be that regardless of how many times it has been executed, it still gets positive feedback. Cheer up charlies.

extortion

Guest's picture
Guest

perfect! thank you!
NG / nathalieguillemard.com

Guest's picture
Guest

Really speechless

AXAY555's picture
AXAY555
582 pencils

there is no connection between world water day & this visual apart from H2O which is just d formula of water.

so d visual says- formula of water is moving
& d line says- march 22nd is world water day

can any1 who liked this ad tell me what is this ad saying that u liked... coz its got 7.8 stars... why??

perromalo's picture
perromalo
429 pencils

long time I haven't seen an art direction so bad and boring. Completely forgettable.

Guest's picture
Guest

yes, the water flows, but so what? any linkage to the theme?

dowhatyoucando's picture
dowhatyoucando
6 pencils

ok, the water is flowing, but so what? any linkage with the theme?

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